Amazon UK Prime Day 2024: what you need to know about the upcoming sales event
Your wallet's already thanking you for the Amazon UK Prime Day savings that you'll grab this summer - here's when we expect it to happen
Amazon UK’s Prime Day sale will be back this summer – here’s our UK page where we cover all the top UK tech deals across the savings event. In the US? Check out our Amazon Prime Day US page.
Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event where Amazon chucks out stacks of deals with exclusive discounts on every kind of product it sells. There is one small proviso – you have to be an Amazon Prime member to take advantage.
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Despite the name Prime Day, Amazon UK now holds a two-day event. 2023’s 48-hour event kicked off on 11 July at 00.01 and ran through to 23.59 on 12 July offering products at up to 50% off.
To access any deals during Prime Day, you need to be a member of Amazon Prime. Not a Prime member yet? Get a free 30-day trial. You can cancel easily before the end of the 30 days. Prime is a rather good deal regardless of Prime Day. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Oh, and one more thing… It’s not just Amazon that you should take a look at. Other retailers are quick to get involved in the Prime Day hubbub and try to crash the party with their own deals! Top examples last time included Dell, so we keep an eye out on anti-Prime Day deals for you!
Example Amazon UK Prime Day deals from 2023
- Apple AirPods Pro 2: was £249, now £239
- Apple Watch SE: was £259, now £249
- Fitbit Charge 5 fitness tracker: was £169.99, now £119
- Shark HZ500UK stick vacuum cleaner: was £249.99, now £198
- Garmin Venu Sq smartwatch: was £179.99, now £157
- Sony SRS-XB13 speaker: was £55, now £35
- Nespresso Vertuo Pop coffee machine: was £100, now £59
- Ninja dual-zone digital air fryer: was £220, now £169, save 23%
- Tefal Easy Fry Precision digital air fryer/grill: was £140, now £79, save 44%
- Oral-B Smart 6 electric toothbrush: was £220, now £130. save 41%
- Philips 7000 Wet and Dry electric shaver: was £320, now £133, save 58%
- BaByliss Smooth Pro 235 hair straighteners: was £80, now £59.99, save 26%
Dan Grabham
Editor-in-Chief 
