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Home / Features / Amazon UK Prime Day 2024: what you need to know about the upcoming sales event

Amazon UK Prime Day 2024: what you need to know about the upcoming sales event

Your wallet's already thanking you for the Amazon UK Prime Day savings that you'll grab this summer - here's when we expect it to happen

Amazon Prime Day

Amazon UK’s Prime Day sale will be back this summer – here’s our UK page where we cover all the top UK tech deals across the savings event. In the US? Check out our Amazon Prime Day US page.

Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event where Amazon chucks out stacks of deals with exclusive discounts on every kind of product it sells. There is one small proviso – you have to be an Amazon Prime member to take advantage.

It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.

Despite the name Prime Day, Amazon UK now holds a two-day event. 2023’s 48-hour event kicked off on 11 July at 00.01 and ran through to 23.59 on 12 July offering products at up to 50% off.

To access any deals during Prime Day, you need to be a member of Amazon Prime. Not a Prime member yet? Get a free 30-day trial. You can cancel easily before the end of the 30 days. Prime is a rather good deal regardless of Prime Day. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.

Oh, and one more thing… It’s not just Amazon that you should take a look at. Other retailers are quick to get involved in the Prime Day hubbub and try to crash the party with their own deals! Top examples last time included Dell, so we keep an eye out on anti-Prime Day deals for you!

Example Amazon UK Prime Day deals from 2023

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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