The GoPro Hero 13 just dropped to its lowest price since launch

It’s not every day you see a top-tier gadget drop to its lowest price since launch, but it’s Black Friday and here we are. The GoPro Hero 13 Black is a darling of adventurers, content creators, and action junkies alike.

Now, the GoPro Hero 13 is just $340 in the US, down from $400. Over in the UK, it’s yours for £319, a hefty drop from its £400 launch price.

If you’re out of the loop, the Hero 13 Black is GoPro’s latest powerhouse. Its claim to fame? Swappable lenses that can turn your footage into anything from ultra-wide action-packed reels to macro-level marvels. The Hero 13 knows exactly which lens you’ve attached, optimising settings like a cinematographer in your pocket.

Oh, and that new magnetic latch system? A lifesaver when seconds count, whether you’re mid-bungee or dashing to mount it on your bike before the light turns perfect.

Battery anxiety? Not anymore. The Hero 13 sports a beefed-up battery to keep you rolling. Add built-in GPS tracking, performance overlays, and GoPro’s legendary ruggedness, and you’re set for anything from cliff jumps to casual beach days.

For the minimalists out there, the smaller, budget-friendly Hero model isn’t just adorable at 86 grams—it’s surprisingly mighty. Waterproof, compact, and effortlessly capable of shooting in ultra-high 4K, it’s perfect for those who want simplicity without skimping on quality.

GoPro Hero 13 | was $400 | now $340 | save $60 at Amazon US

The GoPro Hero 13 Black is an action camera powerhouse with swappable lenses, improved battery life, and advanced features like GPS tracking and a magnetic latch system for quick mounting. It’s built for adventurers and creators, offering everything from ultra-wide shots to cinematic footage with rugged durability to match.

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GoPro Hero 13 | was £400 | now £319 | save £81 at Amazon UK

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At these prices, it’s hard to argue against picking one up. Whether you’re gearing up for the slopes, summer festivals, or even TikTok stardom, there’s never been a better time to grab the Hero 13 Black or its plucky little sibling. But hurry—deals like this don’t tend to hang around long.

Is this actually a good deal?

Absolutely. At $340 in the US and £319 in the UK, the GoPro Hero 13 Black is at its lowest price since launch, making it a steal for adventurers and creators alike. Considering its swappable lenses, improved battery life, and GPS tracking features, it’s a powerhouse at a reduced cost.

If you’re looking to spend even less, you could opt for the GoPro Hero 10, which is the cheapest GoPro you can currently buy.

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About

As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.