Amazon US Prime Day 2025 live: get top deals on Apple, Samsung, Sonos, Ring and more
Prime Day is back! Here are all the key tech deals at Amazon US for you to choose from including money off big names

Amazon Prime Day is back! It’s really just Amazon’s own version of Black Friday at an earlier point in the year. This year it’s a little bit longer though – here’s what you need to know and all the best deals we’ve found so far at Amazon US.
- Go directly to the latest Amazon US deals
- Not a Prime member yet? Get a free 30 day trial now
As the name suggests, you need to be a Prime member to take advantage of the deals. But if you’re not a Prime member you can just grab a free trial to do this – see above.
Prime Day has become so massive that Amazon has given up putting all of its deals into 24 hours. For the last few years, there have been two days of deals, and this year we get four days of savings – the longest so far.
The best Prime Day US deals
Amazon’s dishing out plenty of deals for this year’s Prime Day. With more than 20 Amazon sales behind me, I’ve combed through everything that’s on offer, and these are my 30+ top picks:
Don’t sleep on these big Sony 1000XM5 headphones discounts for Prime Day
You can score a great deal on both the Sony XM5 buds and over-ear headphones

Get this super Amazon Music Unlimited deal with four months free – but hurry!
Get four months of streaming for nothing with this great Amazon Music Unlimited deal only available for a limited time this Prime Day

The best Amazon device deals for Prime Day 2025
From smart home tech to the best e-readers out there, here are the best Amazon device deals for Prime Day 2025

Google’s AirPods Pro 2 rivals are down to $169 this Prime Day
It’s a brilliant price for Google’s Pixel Buds Pro 2 wireless earbuds, saving you over 25%

Google’s Pixel Tablet drops down to $279 for Prime Day
The Big G’s latest Pixel Tablet model can be had at its new lowest price of $249 in Amazon’s Prime Day savings event

The best Bose earbuds are cheaper than ever for Prime Day
For a limited time, the Bose QuietComfort Ultra Earbuds are available to buy for £190

Nintendo Switch 2 owners run, don’t walk, to the Amazon Prime Day sale
Save on these Nintendo Switch 2 accessories in the Prime Day sale

One of the best robot vacuums is almost 75% off for Prime Day
Dreame’s L40 Ultra robot vac is incredibly powerful, and it’s got 60% off for Amazon Prime Day which makes it a must-buy

Tado Prime Day deals: my favourite smart thermostat is now £85
These deals are hot, hot, hot, with items up to 31% off

One of the best cheap phones of 2025 is even cheaper for Prime Day
The Nothing Phone 3a has a solid discount for Prime Day that makes it an even better buy. Plus, other Nothing devices are on offer

The Honor Magic 7 Pro should be your next phone buy at this Prime Day price
A 7 year promise moves Honor to Android’s top tier for software support. Throw in this Prime Day price, and the Magic 7 Pro is a must-buy

5 things I’m actually buying in the Amazon Prime Day sale
Here are the five genuinely useful things I’m actually buying in the Amazon Prime Day sale – no gimmicks, just smart deals on stuff I’ll use all summer and beyond

Apple’s cheap iPhone just got even cheaper on Amazon Prime Day
The iPhone 16e is better value than ever, thanks to this deal that brings Apple’s cheap handset to a sub-£500 price

The Google Pixel 9 is down to its lowest price ever this Prime Day
We’ve got good news for Google fans – the Pixel 9 is down to a new low price, barely cheaper than the 9a. Plus, the whole line-up is reduced

Lexar’s mini SSD is my mobile movie making must-have – and it’s on sale for Prime Day
Impressively slender SSD adds up to 2TB of extra storage

These Shokz bone conduction earphones are my Prime Day fitness tip
Runners and fitness fanatics should sprint to snap up a pair

These $15 wireless buds are the cheapest you’ll find this Prime Day
Budget home-grown Amazon wireless earbuds for even less? Yes please.

The most reliable robot vacuum I’ve used is $500/£550 off this Prime Day
Eufy’s Omni S1 Pro robot vacuum is one of the best I’ve used – and for Prime Day you can score it at its lowest price ever

Sonos Ace headphones are half the price of AirPods Max in the best Prime Day deal
The Sonos Ace headphones are still pretty new, but they’ve been discounted down to $299/£269 in what has to be the best Prime Day deal

Get the Sonos Move 2 portable speaker at its lowest price for Prime Day
Down by £130 to £317, the recently released Sonos Move 2 portable speaker is down to its lowest price for Amazon’s Prime Day

I’m getting this Baseus magnetic Qi2 power bank at almost half off to extend my iPhone’s battery
The PicoGo AM31 is a 10000mAh battery pack with MagSafe and Qi2 from Baseus, and you can grab it for $almost half off this Prime Day

I’m finally getting one of the top massage guns all thanks to this massive Prime Day discount
These Therabody deals will ease your aching muscles – and put less strain on your bank balance with up to $100/£100 in savings

Get up to 60% off my favourite Fire tablets this Prime Day
Brilliant Amazon Fire tablets for much less during Amazon’s Prime Day sale

I’m going to recreate Middle-earth with this amazing Lord of the Rings Lego deal
Score these Amazon Prime Day discounts on two of the best Lego sets around

My favourite Apple Watch dupe is now less than £100
The Huawei Watch Fit 3 is the most Apple-esque Huawei wearable yet – and now it’s a genuine bargain in Amazon’s Prime Day sale

One of the best portable projectors is over 40% off for Prime Day
Yaber’s L2s projector is down to $150 for Amazon Prime Day, and there isn’t a portable projector I’d rather buy

I think the Kindle Colorsoft may finally be worth it thanks to this Prime Day deal
With a 20% discount, the Kindle Colorsoft might finally be worth buying, since the high price put me off the colour e-reader

I’m monitoring Prime Day deals, and these are my favourite offers
Prime Day is in full swing now, and I’ve picked out my favourite deals from all the offers I’ve found on Amazon

These Ring deals for Prime Day will convince you to get a video doorbell: up to 50% off
Ding dong! It’s deals on doorbells, security cameras, and alarm systems

Enjoy homemade pizza with 20% off the Gozney Roccbox portable oven this Prime Day
Recreate the taste of Italy with the Gozney Roccbox pizza oven for less this Prime Day

One of the best flagship smartphones of the year is over 20% off for Prime Day
The OnePlus 13 is one of our favourite flagship smartphones so far this year, and for Prime Day it’s down to mid-ranger prices

My favourite GoPro alternative is almost 50% off for Prime Day
Insta360’s Ace Pro action camera is down to $240 on Amazon for Prime Day, sitting aside plenty of discounted products in the line-up

The security camera I own is 20% off for Prime Day, and I couldn’t recommend it more
Lorex’s 2K Dual Lens Pan and Tilt camera offers excellent bang for your buck, and I couldn’t recommend it more with 20% off

I’m going e-ink with this huge Kindle Scribe discount for Prime Day
There’s another great price drop on one of the shopping giant’s own Kindle e-readers

Amazon’s Echo Pop is 25% off in this top smart speaker Prime Day deal
One of the absolute best smart speaker offers is back in this limited Prime Day deal

My top AirPods recommendation is down to $99 in this Prime Day deal
AirPods 4 are Apple’s latest, and one of the best value options. Thanks to this Prime Day deal, it’s an even better buy than ever

Amazon Echo Show 5 slashed by almost half during Prime Day
Bedside smarts without breaking the bank with almost 50% off

Get an Echo Dot smart speaker for $32 during Prime Day
Amazon is currently offering a cracking Echo Dot deal in the US and UK for Amazon’s Prime Day sale

This robot vacuum cleaner from Shark is $200 off for Prime Day
It’s a self-driving, self-emptying robot vacuum from your favourite home appliance brand, and it’s $200 off for Prime Day

Amazon’s most powerful Fire TV Stick is back at its lowest-ever price
It’s the Fire TV Stick 4K Max, and you can nab it for $40 instead of $60. It supports HDR10+ and Dolby Vision, and is Amazon’s premium stick.

Apple’s AirPods Pro 2 are a Prime Day must-buy at $170
The latest version of AirPods Pro is an excellent deal during Amazon’s Prime Day sale

I think Echo Auto is the perfect way to upgrade your car – and it’s now a must-have at $15
Upgrade you car for little money with this Amazon Echo Auto Prime Day deal

The GoPro Hero 13 just dropped to its lowest price since launch
GoPro’s new Hero 13 Black lets you swap out lenses, record for longer, and has a bigger battery – now it’s at its lowest price ever

Amazon Fire TV Sticks are basically free in these Prime Day deals
The online shopping giant brings the fight against Chromecast to your living room for even less

I’m going to lose fewer things with this $31/£27 off Apple AirTag deal
Save bigger on multipacks of Apple’s AirTag trackers in Amazon’s Prime Day sale

I review a lot of headphones and my favourite Apple over-ears are now 49% off
You can bag the Beats Studio Pro over-ear headphones with a 50% discount in the US and UK, alongside other savings across the line-up

This $100 Fire TV deserves a spot in your living room thanks to Prime Day
This Prime Day deal sees Amazon’s own brand smart TVs get massive discounts

The best Apple Watch Prime Day deals: Series 10, Ultra, and SE reduced by up to $150
Whatever your budget, you can score some savings on Apple Watch models in the latest Amazon sale

My favourite iPad is $100 off in this early Prime Day deal
Apple’s iPad mini from 2024 is discounted by $100 ahead of Amazon Prime Day. It’s my favourite, so I couldn’t recommend it more!

I can’t believe Apple’s best MacBook is discounted this much ahead of Prime Day
The M4 MacBook Air is only a few weeks old, and I consider it Apple’s best. I can’t believe it’s already discounted this much on Amazon

This $220 saving on the Samsung Galaxy S25 Edge is my favourite early Prime Day deal
The Galaxy S25 Edge has barely been out for a month, and is already discounted by a huge $250 on Amazon ahead of Prime Day

I’m saving so much money on this $20/£19 Blink smart security camera this Prime Day
Blink and you’ll miss these Amazon Prime Day savings on one of the best value smart security cameras

This huge 27650mAh Anker power bank is 30% off for Prime Day
That’s an awful lot of power for not an awful money with this Anker power bank for £130 during the Prime Day sale

One of my fave SwitchBot robo-vacs is over 50% off in Amazon’s Spring Sale
SwitchBot’s pint-sized robot vacuum cleaner is 40% off during this annual savings event, and it’s the perfect device for smaller spaces

This iPhone-friendly Anker Qi2 charging stand is 32% off right now
The MagGo Wireless Charging Station 3-in-1 Stand from Anker is now 32% off – down to $70/£70. It can charge your iPhone, Apple Watch, and AirPods

Our top cheap tablet has never been better value than it is for Prime Day
Amazon Fire Max 11 is an easy recommendation – it’s top in our best budget tablet guide, and it’s now even more tempting in Prime Day

Here’s when Amazon Prime Day is taking place this year
This year Amazon Prime Day will be taking place over an extended period – here are the dates you need to know about to grab the best deals

When is Amazon Prime Day 2025?
Amazon confirmed that Prime Day is back for 2025. It’s taking place for four days, until the end of the 11 July. While this is the longest event so far, it’s taking place at a similar time to years prior:
- In 2024, Prime Day was held July 16 – 17
- In 2023 Amazon Prime Day took place from 11-12 July
- In 2022 Prime Day was almost on the same dates, July 12-13
- In 2021, it was on June 21-22. But, y’know, that was a different time.
The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time.
- In the UK? Check out our guide to Amazon Prime Day UK deals
As we mentioned, you need to have Amazon Prime to take advantage of Prime Day deals and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time during it.
Why do you need to be a Prime member?
As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time, of course.
Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
How to get the best Prime Day savings
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.
The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.
- Not a Prime member yet? Get a free 30 day trial now