1. Apple: Macintosh "1984" (1984 Superbowl)
If there's one tech ad that has held iconic status for the last 20 years, it'll be this ad. A jab at the book 1984 as well as big brother blue (IBM), this ad brought the Macintosh into the minds of the masses. Even today, it's considered one of the best ads to ever hit the Super Bowl.
2. Google: Parisian Love (2010 Super Bowl)
This ad is simplicity at its finest. It capture everything that Google encapsulates in a 50 second spot and you just get it. No fancy graphics, no hot girls, just Google search itself.
3. Yahoo: Talking Dolphin (Superbowl 2002)
Yes Yahoo was actually popular at one time and it even went toe to toe with Google when it came to search. It's a far different situation now but back in the heyday, they were popular enough to warrant a Superbowl ad.
4. Xerox: Monks (1977 Superbowl)
Yes copier machines are still tech and back in the 70s, they were top of the line stuff. These days we're more likely to email documents rather than duplicate them, saving brother Dominic the leg work to the copier machine.
5. Motorola: Empower the people (2011 Super Bowl)
Apple's 1984 ad might have been iconic, but Motorola does a good job on turning the tables on the big fruit phone maker. The Xoom might not have had the iPad success but it sure is fun to see Apple in the big brother position.
More after the break...
6. Samsung: Thing Called Love (2012 Super Bowl)
Making fun of iSheep seems to be the a common theme for Apple competitors and this ad for Samsung does it pretty well. Come on, you know you've been in line for the next iDevice before and though we applaud your dedication to the brand, well it's still brilliant fodder for competitor ads like these.
7. Samsung: The Next Big Thing (2013 Superbowl)
Set Rogen, Lebron James and Paul Rudd. With these many celebrities in there, what's not to like. It was funny, tongue in cheek and did bumped up the brand. Not to mention the many, not so subtle name drops of most of the Samsung devices.
8. Intel: Lunch Room (2010 Super Bowl)
How can you make an app about processors interesting? Make it funny. And that's exactly what Intel did. You might not be able to remember all the tech specs that's been spewed out but you'll remember their processors and that cute little robot employee in the ad.
9. Apple Hal (1999 Super Bowl)
If there's one thing Apple was really good at in their older ads, it's taking potshots at their competitors and at the height of the millenium bug scare, they milked fully with this Kubrick inspired ad.
10. Motorola: Megan Fox (2010 Superbowl)
Do we really need to say anything about this ad? It's Megan Fox in a baththub. Enough said.