The ultra-sleek ZenBook 3 is Asus' attempt to dethrone the MacBook

Even the marketing is pulled straight from Apple's playbook

Asus ZenBook 3

Last year's new MacBook has seemingly ushered in a new era of high-end laptops that also look the part, and we're seeing more and more Windows 10-based rivals making fresh efforts to take Apple's crown.

The HP Spectre (revealed last month) is one such effort, with its gorgeous new hinge and world's-thinnest boast, and today's newly announced Asus ZenBook 3 is another effort to deliver a PC alternative to the MacBook's sleek and powerful combo. Only, this one's a lot more obviously inspired by Apple.

The visual similarities are uncanny at a glance, honestly, with a very familiar build, shape, and accents, plus the "Asus ZenBook" font and placement is a near match for the MacBook. It even comes in Rose Gold, although you also have Royal Blue and Quartz Grey options. And the webpage uses similar formatting as Apple's have in the past for specs and feature breakdowns.

Asus ZenBook 3

It's 9% thinner than the MacBook, however, and about 30% thinner than the MacBook Air. Asus chairmain Jonney Shih positioned the aluminum ZenBook 3 as a rival for both, offering a premium but thinner build than the MacBook along with more power than the Air.

The ZenBook 3 will be available with Core i7 and i5 configurations, with Intel's HD Graphics 520 and up to 16GB RAM. However, the screen is surprisingly weaker than the MacBook: it's a 12.5in 1080p offering, whereas the MacBook sports a 1440p display (at 12in). HP's Spectre makes a similar concession, as well.

Asus' option offers a built-in fingerprint sensor in the touchpad for Windows Hello, along with a nine-hour fast-charging battery, a Harman Kardon quad-speaker array and a single USB Type-C port.

Asus ZenBook 3

The ZenBook 3 will be available from October starting at ₹1,47,990 for a model with a Core i7, 16GB of RAM and a 512GB SSD. 

The ZenBook 3 is the highlight of Asus' new PC offerings, but if you're looking for a 2-in-1, there's the newly upgraded Transformer 3, which is an iPad Pro-like tablet with a 12.6in 3K screen and a transforming keyboard case. Meanwhile, the Transformer 3 Pro is more of a Surface Pro 4-like option with a built-in hinge and the same 12.6in 3K display.

[Sources: Asus, The Verge, MacRumors]