So turns out the whole Black Friday thing no longer takes place on one day. Instead, some of the biggest retail outlets in the world have been offering up great tech deals all week.
But don't worry about that - today really is Black Friday, which means way more bargains are available than at any stage so far in this week-long orgy of consumerism.
Below you'll find full details of all of the offers we know about so far - and there are plenty of them.
We'll be adding in more as we get them, so we recommend you bookmark this page and refresh regularly. And you might want to check your bank balance occasionally too.
The best Black Friday deals so far
FRIDAY 28 NOVEMBER 2014
The Kindle Fire HDX 7 deal lasts all day - the others go live at the times listed below and will be taken down once the stock is exhausted. So you might have to move quickly.
0000 KindleFire HDX 7 - £100
0000 Lenovo S510p 15.6-inch Notebook - £280 (26% off)
0000 TomTom Via 135 Sat-nav with lifetime maps - £100 (37% off)
0000 Logitech Harmony Ultimate Remote Control - £100 (38% off)
Hot UK Deals
The user-powered deal aggregation site is always a surefire way to spot bargains from all over the web, and Black Friday week is no different. Here's a taste of the tech savings on offer so far:
Xbox Live deals - games from £3
The one-stop shop for all things electrical has plenty of price cuts to tempt gadgeteers this week:
Garmin Vivofit Fitness Band - £120 (£20 off)
Snowball iCE HD Audio USB Microphone - £40 (£10 off)
Maplin Super Mini Wireless Bluetooth Keyboard - £10 (£10 off)
TP Link Archer C7 Dual Band AC1750 Wireless Cable Router - £75 (£25 off)
TP-Link TL WR710N N150 Wireless Mini Pocket Router - £15 (£15 off)
Dyson DC35 Cordless Digital Slim Vacuum Cleaner - £200 (£50 off)
i-Spy Tank Black Edition - £30 (£60 off)
Thinking about getting/building your own beastly PC gaming rig? This lot should help rather nicely:
Warbird Nightblade 2 Gaming Desktop PC - £700 (£100 off with cashback)
Yoyotech Vanquish Gaming Desktop PC - £899 (£100 off)
AMD Radeon HD 7870 GPU - £90 (£110 off)
Asus Maximus VI HERO Z87 motherboard - £90 (£40 off)
Corsair Vengeance 1400 gaming headset - £50 (£11 off)
Inwin 901 Mini ITX Aluminium Case - £80 (£38 off)
Green Man Gaming
UK game retailer Green Man Gaming will offer discount on over 400 games over the next 24 hours as part of its up-to-90% off Black Friday Sale.
Tasty treats include digital downloads of The Evil Within and Wolfenstein: The New Order, both of which have been blessed with a 66% price slash.
Check out all the deals at Green Man Gaming
Gamers rejoice. Nvidia has announced that its excellent £300 Nvidia Shield gaming tablet can be snapped up for from 12:01am on Black Friday with a pile of tasty free extras. If you nab a 32GB model, you'll also get a free Shield controller, the Green Box bundle and the use of the Nvidia Grid on-demand game streaming service.
The Green Box bundle includes Half-Life 2: Episode One, Half-Life 2 and Portal, which are available to download as soon as the tablet has been received, while Grid will let you stream a choice of more than 20 AAA games straight to your Shield's screen for truly powerful portable gaming.
The deal ends at 12:01am on Saturday, so be sure to act on time if you want to get your hands on one of the first Android Lollipop devices - and one that has plenty of gaming grunt to boot.
There's more than tech savings to be had. If you're a fan of two-wheeling your way to work then Halfords has some Black Friday discounts that you might want to check out. We'll update the links on Friday, when the new prices go live.
Apollo Balance Bikes - £25 (£15 off)
Apollo Cherry Lane Bike - £63 (£117 off)
Apollo Digby Boys Bike - £44 (£75 off)
Autoglym Perfect Bodywork Gift Collection - £12 (£18 off)
Halfords 200 Piece Socket Set - £125 (£175 off)
Nextbase DVD Players - 20% off entire range
Voodoo Horde BMX - £108 (£211 off)
The sat-nav company is joining in on the discount fun, serving up deals starting from Black Friday, and carrying on through the following few weeks.
TomTom Go 5 Winter Edition - £160 (£40 off)
If you're after a cheap pay as you go phone then EE's presences at the Black Friday party should pique your interest:
* At least 20% off all pay as you go smartphones worth £150 or less, including handsets such as the the Huawei Ascend Y550, which will be just £56 - the cheapest 4G smartphone available from the network.
* 20% off all pay as you go 4GEE Mobile WiFi devices, including the white EE Osprey for £40.
* 20% off all accessories available on the EE online shop.
eBay's got a collection of tech discounts from different retailers too. Note that although we don't currently have exact timings on them, the site's main Black Friday deals page goes live at 8am, so chances are most of these won't be active until the same time. Here they are:
Samsung Galaxy Gear: Black - £100 (33% off)
Samsung Galaxy Gear: Lime Green - £100 (33% off)
Samsung Galaxy Gear: Mocha Grey - £100 (33% off)
Samsung Galaxy Gear: Oatmeal Beige - £100 (33% off)
Samsung Galaxy Gear: Rose Gold - £100 (33% off)
Samsung Galaxy Gear: Wild Orange - £100 (33% off)
Samsung Galaxy Tab 3 10.1 WI-FI 16GB - £180 (38% off)
Apple iPad Air 2 16GB Wi-Fi Tablet 2nd Gen: Space Grey - £350 (12% off)
Apple iPad Air 2 16GB Wi-Fi Tablet 2nd Gen: Gold - £350 (12% off)
Apple iPad Air 2 16GB Wi-Fi Tablet 2nd Gen: Silver/White - £350 (12% off)
Apple iPad Mini 3 16GB, Wi-Fi, Retina: Gold - £350 (12% off)
Apple iPad Mini 3 16GB, Wi-Fi, Retina: Silver/White - £350 (12% off)
Apple iPad Mini 3 16GB, Wi-Fi, Retina: Space Grey - £350 (12% off)
Digihome 40" Smart TV - £190 (17% off)
LG 47LB570V - £400 (42% off)
Samsung N9005 Note 3 4G Black - £330 (40% off)
Samsung N9005 Note 3 4G White - £330 (40% off)
You didn't think Currys and PC World were going to miss out on all the fun, did you?
The electronics giants will have a slew of Black Friday deals, including these gems:
Asus X55CA 15.6in laptop - £300 (£100 off)
£30 off all iPads
£80 off all MacBooks and iMacs
10% off all printers and ink
Delonghi EC152 Pump Espresso Coffee Maker - £30 (£70 off)
We'll have links as soon as the deals go live. In the meantime, you can head to their Black Tag Event for many more tech offers, some of which will continue into December. Here are some of the current highlights:
LG 42LB570 42in LED TV - £280 (save £220)
Beats By Dre Wireless headphones - £125 (save £125)
Google Nexus 9 Tablet - £290 (save £30)
Google Chromecast - £20 (save £10)
SATURDAY 29 NOVEMBER
(more to come for Saturday and Sunday as we get it)
More after the break...
Which shops are taking part?
Lots. Here are a few links with more information from a selection of retailers, but we'll be scouring the depths of the bargain seas on the big day to serve up the best deals right here.
These two brothers-in-arms promise plenty of bargains this year, with Curry's taking care of electrical appliances like TVs, washing machines and cameras, and PC World sorting out tablets and laptops.
Check out PC World's offers
Check out Currys' offers
John Lewis promises to price match all of its competitors on electrical items including laptops, TVs and more, and its standard five year warantee will be a tempting offer for sensible gadgeteers looking for a little future-proofing.
Check out John Lewis' offers
The online retal giant is making us work a little harder to grab some sweet dicounts. Its limited-time lightning deals on some of their best products will have people hammering their F5 keys throughout the day. They've already kicked off, a whole week early. So there goes your productivity for the rest of the month.
Check out Amazon's offers
Argos promises to serve up big offers on everything from toys and tech, to TVs and more.
Check out Argos' offers
Online fashion retailer Very throws clothes into the bargain mix, although it does still sell tech like games consoles.
Check out Very's offers
HOT UK DEALS
This user-powered site uses upvotes and downvotes to ensure that the best deals hit the front page. It's already got a dedicated Black Friday section that's filling up too. Power to the people.
Check out Hot UK Deals' offers
Don't forget Cyber Monday
Cyber Monday lands on 1 December and will throw up even more online tech bargains. So if you haven't seen anything that's really grabbed your attention on Friday, this is your second chance to splash out some cash.
We've got a page dedicated to Cyber Monday too. Time to start memorising your card number...