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Home / News / This Black Friday deal is so good I’m buying a 55in 4K TV that I don’t want or need

This Black Friday deal is so good I’m buying a 55in 4K TV that I don’t want or need

It's a classic Black Friday deal trap, but the price is so good I can't miss it

Conventional Black Friday wisdom is that you shouldn’t get sucked in by the deals – only buy things that you actually want and need. It’s the first thing I usually tell people when they ask me whether buying something on Black Friday is worth it. Well, I’m about to break this rule…

You see, Amazon has discounted its 55in 4K smart Fire TV from £549.99 to £149.99 – that’s a massive saving of 73-percent!

That’s a lot of screen size for not very much money. In fact, the price is so good that it’s persuaded me to buy one, even though I don’t need a new television. I figure it can go into the spare bedroom, or maybe my office.

Now, it’s worth noting this deal is by invitation only and available in limited quantities only to Prime Members. Amazon claims it will not be able to grant all requests, but if you’re after a new television, then it’s certainly worth registering your interest.

The Fire TV 4 Series is a 4K LCD TV which supports HDR 10 and HLG HDR as well as Dolby Digital Plus audio.

It comes with Fire TV baked in, which means you can open apps, games and streaming services without needing to plug in an extra dongle.

Of course, the 4 Series TV also has Alexa smarts and there’s an Alexa voice remote included as with all Fire TVs.

Amazon Fire TV 4-Series 4K TV | was £450 | now £150 | save £400 (73%) at Amazon
Amazon Fire TV 4-Series brings 4K Ultra HD entertainment, vivid picture quality, access to more than a hundred thousand films and TV episodes, and the magic of Alexa to your living room. This is the cheapest the 4-Series TV has ever been.

Is this a good deal?

Do you really need to ask whether this is a good deal or not? You’re getting a £550 55-inch 4K TV for just £150! That’s an unbelievable deal.

The previous cheapest price was £379 when the Fire TV first launched – so this deal blows that out of the water.

To put things into perspective, the 43-inch model is currently priced at £299 and the 32in 2-Series model is £209, so Amazon is practically giving the 55-inch model away.

Black Friday 2023 is here we’re busy covering the best deals across the web. Whether you’re looking for a new phone, laptop, or stick vac, we’ll be highlighting the biggest savings around.
Check out the best Black Friday deals (US) and the best Black Friday deals (UK)

Profile image of Spencer Hart Spencer Hart Buying Guide Editor


As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

Areas of expertise

Watches, travel, grooming, transport, tech

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