The re-release of Avengers: Endgame is a thinly veiled attempt at taking James Cameron’s Avatar away from being the highest grossing film of all time. Marvel has added extra scenes and what not to justify this re-release, but will they even come close to topping Avatar’s record? Well, apparently not.
According to a report on Forbes, Marvel’s epic conclusion to their Infinity Stone saga made a modest USD 5 million in North America alone with the latest reissue of Endgame. Including the money made overseas, Avengers: Endgame has still not come close to the USD 20 million needed to take Avatar’s throne. Of course, the reissue period isn’t over just yet, but things don’t look good for them to break that 20 million gap between the 2 movies.
What is really mind-boggling is that Disney owns both the Avengers and the Avatar franchise, as well as all the summer movies currently out right now like Aladdin, Toy Story 4, and the upcoming Spider-Man: Far From Home. Does Disney having their films cannibalising each other really help in the long run? Does Marvel’s hubris really more important in the grand scheme of things?
In any case, there isn’t much of a case to watch this re-release of Avengers: Endgame, especially if you’ve already watched it a number of times during its initial release. Unlike the re-release of the Star Wars films, which adds new visuals, continuity updates, and came out years after the initial release, maybe now is not the time to have Endgame be highest grossing film just yet.