Seiko 5 Sports gets a Pepsi bezel, literally
Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant
Seiko
The Seiko Prospex Alpinist ‘Night Sky’ might be my favourite model yet
Seiko’s latest Alpinist wraps rugged mountain heritage in a stunning night-sky design – and it’s only available in Europe
Seiko’s new Speedtimer ‘Maximum Precision’ chronos celebrate their racing roots
Seiko’s new Speedtimer chronos blend high-precision mechanics with vintage Datsun style – and the limited editions are a must for racing and watch fans alike
The new Seiko Prospex Speedtimer ‘Compact Countdown’ arrives with a super-slim case
Seiko’s new Prospex Speedtimer ‘Compact Countdown’ brings a slimmer case, simplified design, and a limited-edition Datsun
The Seiko Speedtimer has gone purple for the Tokyo World Athletics Championships
Seiko’s latest Speedtimer adds a subtle splash of Edo Purple to mark the 2025 Tokyo World Athletics Championships
This new Seiko nails two of my favourite 2025 watch trends
Beige dials and smaller case sizes – two big trends that stood out at Watches and Wonders 2025 – now come together in a genuinely wearable, genuinely lovely new Seiko release. The Seiko Presage Classic Series has just added three new models: the Aijiro, Fushi-iro and Shiro-iro. They’re subtle, smart, and full of the quiet […]
The Seiko Prospex 60th Anniversary watch is an ultra-classy diver’s GMT
The Seiko Prospex 1968 Heritage Diver’s GMT 60th Anniversary – and it’s a proper stunner
Best field watches in 2025 from Hamilton, IWC, Tudor and more
Looking for the best field watch? We’re ranked the top models from Hamilton, IWC, Seiko and more
The Seiko Prospex 1965 Limited Edition is a perfect dose of summer (but only for Europe)
Summer has truly arrived, bringing with it heatwaves, the excitement of the Olympics, and the debut of the limited edition Seiko Prospex 1965 Recreation in a refreshing new colourway. This new watch is inspired by the pristine beauty of the Greek Ionian islands, with the dial’s colour gradually blending light blue and white to evoke […]
New Seiko Prospex Solar Chronograph is a tribute to the legendary ‘Pogue’
The original Pogue was the first automatic chronograph to travel into Space – now it’s been revived with modern technology
Seiko’s new launch proves the Presage Style 60s is one of the most underrated watches out there
Seiko’s latest watch release takes us back to the 60s with the Elegant Yet Rugged Presage Style 60s ‘SRPL09J1’
Seiko Presage ‘Nausicäa of the Valley of the Wind’ is a Limited Edition watch for Studio Ghibli fans
This is Seiko’s third collaboration with Studio Ghibli
