The Xiaoyi brand, one backed by Xiaomi just put out another camera and it's a proper mirrorless one this time.
Built-in wireless capabilities
What does this model offer? Well the M1 has a 20MP sensor that supports ISO up to 25600 and you can choose between a 12-40mm f/3.5-5.6 lens or one with a 42.5mm f/1.8 lens.
You won't however get a built-in flash or an electronic viewfinder but you can technically shoot 50MP photos, record 4K video (30fps) and there's a 3in 720x480 touchscreen. To make sharing easier, there's also Bluetooth and WiFi. There's a hot shoe mount so a flash or EVF can be attached to the phone.
The camera has only two physical buttons but does have a quad-cord ARM CPU, built-in professional ISP image processor as well as support for lossless RAW and HDR with distortion correction and video electronic image stabilisation.
Xiaoyi is more known for its webcams and action cameras, with this being its first foray into a full-on digital camera. As for the design, it's obvious that Xiaoyi took quite a few design cues from Leica and for the price, the M1 looks very polished but until we actually see photo samples, no saying how well it will do.
It will start selling on JD.com in China starting 23 Sept, with the 12-40mm for RMB2199 (RM1365) and the 42.5mm kit for RMB2999 (RM1860).