Samsung's never been known to hold back when it comes to competitor Apple, and its latest Galaxy ad is perhaps the least subtle of its jabs ever.
Spot the dongle
The subject of the ad is an iPhone user, documenting how his use of the phone changed over the years and also highlighting the many quirks that come with dealing with the iOS life.
It's not just funny but real as well - the ad points out exactly the kinds of things that iPhone users take for granted and that Android users find absurd.
And of course, there's the expected jab about removing the headphone jack and dongle-carrying.
Watch the video for a laugh and spot all the snide asides Samsung's making about its biggest rival.