Imagine turning your phone into a full fledged camera with just a simple addon. Not another clip-on lens but this pretty much looks as though Olympus tacked on a huge camera onto a phone in the Olympus Air.
The device holds all the internals of a camera, minus the display. It works with iOS 7.0 or higher, Android 4.0 or higher and even with the Amazon Kindle Fire.
It needs your smartphone or tablet to control the camera and it uses a Live MOS MFT sensor which is smaller than Sony's APS-C in the QX1. The TruePic VII image processor is also embedded which is also used in the new OM-D E-M5 Mark II camera and it has a Fast A 81-point autofocus system, 1/16,000 high-speed electronic shutter, ISO of 100-16,000 and 10 frames per second shooting. You save your pictures into MicroSD and it charges over a Micro USB. The camera is almost lightweight due to its using the M.Zuiko Digital ED 14-42mm F3.5-5.6 Ex pancake zoom lens and you can even mount on a M.Zuiko ED 40-150mm F/2.8 PRO.
The camera is currenly only on sale in Japan but will soon be brought to North America and will be selling at US$300 for the body or US$500 with a 14-42mm lens and will ship in July. That's a nice featureset but still, with all that kit, we wonder why people couldn't just get a real camera for the price?