Everyone has their favourite brand and is loyal to their cause.
But it's not just blind loyalty. For each brand that's nominated for this 2015's Tech Brand of the Year has contributed to the industry in ways you are familiar with.
So to that, we say it's fitting that you, the users of these brands, have a say in awarding the coveted Tech Brand of the Year to these finalists.
That new MacBook. Force Touch, and later 3D Touch. Oh, and Apple Music too. While that last item didn’t strike a chord with most, Apple certainly had a bumper year with the abovementioned. Its annual report card is certainly impressive, but we’ll leave that to you to decide.
We sense that odd look in your eyes, wondering why Facebook is nominated. For one, this is probably the year when Facebook showed the extent of its acquisitions of WhatsApp and Instagram, with the latter now fully integrated with the social media platform. What’s more, Facebook’s constant development of new technology, including a drone that supplies internet connection and the support of 360 degrees videos, proves that it’s at the forefront of technology.
It makes processors for your desktops, laptops, smartphones and tablets. But that’s just one of the many reasons why Intel is getting our attention. Its vision of the future, specifically the Internet of Things, and how it’s bringing everything together through its pint-sized Intel Edison system and the future of wearable tech, makes it a tech brand that’s up for an award.
The South Korean company has been consistent in its performance, but what made it stand out this year is how it led the charge for the 4K OLED TV segment. That said, it has made big strides in its mobile segment too, with that snazzy leather-backed LG G4 capturing hearts through its premium design. If there’s one company that’s thinking of the future, it’s LG.
The past few years have been tough for Microsoft, but now, it’s finally showing the fruits of its labour. The new leadership has brought with it a re-focused attention on what it’s good at - software. Windows 10 and its streamlined approach with desktops, laptops, tablets and mobile devices, together with the Xbox One, show a unified Microsoft. Oh, and let’s not forget that Microsoft Surface Book that stole the thunder with its innovative design.