On a cold Saturday in the January winter, it's business as usual in Fujifilm's Taiwa factory, located just off the city of Sendai. Workers brave the harsh winter weather all lined up and start their day. Their task? To assemble the new Fujifilm X-Pro2 and bring them into the world.
The Taiwa factory is just one in the chain that forms the production line of Fujifilm's cameras. In this case, it's the final point, where the Japanese company assemble not just the X-Pro2. Its popular X100T and X-T1 cameras, on top of their range of lenses, are gathered here for the final assembly.
Fujifilm's greatest pride, though, isn't just solely on the fact that their cameras have that enviable made in Japan stamp. It stems from the fact that the most critical component, its lenses, are built from its rawest element into the final product that is the new telephoto 100-400mm f/4.5-5.6 lens. A process that's shared by five factories under its Fujifilm Optics Co. subsidiary that processes the glass mold, barrel, lens polishing and assembly.
The second pride, however, lies in the fact that the words "Made in Japan" is a mission statement shared by every worker in the Taiwa factory. Workers, mind, not robots. These are living, breathing humans that take pride in the very work that defines Fujifilm's attention to detail, right down to the leather stitching on its X-Pro2.
It also makes for a great pictorial story, one that examines the very heart of making a Fujifilm camera and making you feel that every camera that leaves the Taiwa factory is made just for you.
Besides using their sharp eyes to detect anomalies in the lenses, workers also rely on their hearing to determine if there are problems in the moving parts of the zoom lens.