So there's a new iPhone coming out next month.
What, you didn't know? Well neither do we, really, but come on - it's inevitable. September without an iPhone launch would be like December without, er, Zamenhof day.
Anyway, we've heard plenty of rumours and reports about it in recent months, all of which tend to have the same core beliefs: the iPhone 7 will buck Apple's every-other-year trend of overhauling the design and simply refine and enhance the familiar form of the iPhone 6 and iPhone 6s.
Playing it safe? Hasn't Apple already been doing that in many ways? True, 3D Touch was a big enhancement, but Android flagships have hurtled past the iPhone in appeal over the last couple years, and Apple needs something big, important, and new to win our hearts back.
In fact we reckon it needs seven of them...
1) Start fresh
Look, the alternating-year model works: the iPhone 6 ushered in a new design and size, along with other notable shifts, and then the iPhone 6s refined and enhanced its feature set. And now it's time for something new again with the 7.
But no; sadly, the rumours suggest that Apple will wait until 2017 to really refresh the iPhone's design, just in time for its 10th anniversary, and that could mean that this year's phone will be another riff on the iPhone 6s. How could Apple possibly spin that as not being a disappointment?
It'll be a tough task, if true. Implementing the requests below could go a long way towards helping the new iPhone compete better against the top-end competition, but a third year of the same core phone isn't going to truly wow anyone. Not giving us a true iPhone 7 this year would risk some serious market stagnation.
Even if the internals aren't massively different, can't you at least give us some kind of design thrill, Apple?
2) Bump the resolution
Most top-tier Android phones these days offer sparkling, pixel-packed Quad HD (2560x1440) displays that blast past 500ppi – that's pixels per inch – and stun with their crispness. Apple, on the other hand, barely tops 720p on the iPhone 6s, while the super-sized iPhone 6s Plus offers a better-but-still-not-amazing 1080p upgrade.
Now, 1080p is fine for most users. In fact, the OnePlus 3 caps its resolution at the same level, and it's our favourite phone in the world right now. But then the OnePlus 3 also costs half the price of an iPhone 6s. When you're shelling out RM3000-plus on a phone, you expect more than 'fine'. You expect 'absolute-best-you-can-possibly-get-quality'. That's not 1080p and it's certainly not 720p.
Frankly, the once-great Retina display of the smaller iPhone models just doesn't cut it anymore. Ideally we'd get Quad HD displays on both phones, but if that's a step too far for Apple then we'll settle for 2K. And if even that is too much then at least let's get 1080p on the smaller iPhone 7 please.