If you’re familiar with Apple’s tie up with the (RED) organisation that supports HIV/AIDS programmes to help millions in need, you’ll know that the new iteration of iPhones getting a fresh coat was inevitable. The prices start from ₹67,940 and a chunk of your smartphone splurge goes to the organisation which provides counselling, testing and medicine that prevents the transmission of HIV from a mother to her unborn child. Love or hate Apple, at least they’re doing something. Samsung launched the Galaxy S8 in Burgundy Red a day before, but without a cause attached to it. Whichever direction your moral compass points to, you’re surely getting a slick smartphone with a striking paint job. Surprisingly the posterboy X is still not dipped in red. That’d surely be a headliner when it happens.