The leaks and rumours were spot on (for the most part). Apple has revealed a 4in iPhone, and it's called the iPhone SE.
It's the Cupertino tech giant's cheapest, most powerful 4in iPhone ever (an oddly specific, but accurate statement), and we've rounded up all the juicy details on it below:
1. It's got a dinky screen
The iPhone SE's main selling point for many will be its smaller screen. Smartphone displays have exploded in size over the past few years, to the point where five inches is generally regarded as the minimum flagship size.
That's the same size as the now-outdated iPhone 5s' display, so if you're after the iOS experience in a newer, smaller phone, the iPhone SE should definitely appeal to you.
It won't however, come with Apple's fancy 3D Touch pressure-sensitive technology, though that's still more of a luxury than a genuine need at this stage, if you ask us.
2. It's clad in metal armour
Unlike the iPhone 5c which was made from coloured plastic, the new iPhone SE has a full all-metal aluminium body, which strongly resembles that of the iPhone 5s, and is a definite improvement over the plastic shell of the iPhone 5c.
Still, if you were hoping for the return of the 5c's funky colours, you might be a little disappointed.
3. Its camera isn't messing around
Good news photo fans - the iPhone SE packs in the same 12MP camera that's currently in the iPhone 6s, which should mean crisp, clear shots, in most lighting conditions.
The iPhone 6s had one of the best smartphone cameras of 2015, so we've got high hopes for the SE's imaging performance, especially as it throws 63MP panoramas and 4K video recording into the mix too.
Apple has also given the SE the selfie treatment, by allowing its screen to crank up the brightness to act as a flash, though it still obviously won't be as good as a proper LED flash in very dark environments.
Despite the lack of a 3D Touch screen, the iPhone SE still supports Live Photos too, letting you capture moments before and after pressing the shutter button, creating little snippets of memories as you do so.
4. It's no weakling
Apple calls the iPhone SE the most powerful 4in phone in the world, and that's because it hasn't skimped on power either, cramming in the same A9 processor that's currently working away beneath the iPhone 6s' innards.
The A9 processor serves up twice the speed as the iPhone 5s, with three times the graphical grunt, which means it won't compromise when it comes to the latest App Store games, so you won't be missing out simply for going for a smaller, cheaper handset.
The iPhone 6s' M9 motion co-processor is also included, which means the iPhone SE can monitor your movements in real time, for more accurate fitness tracking.