9. Micro Machines (First appearance: 1986)
Gimmicks were key in the 1980s, and toy cars were looking a bit old hat. If they didn’t transform into something else, what was the point? Micro Machines bucked the trend. The basic idea: take toy vehicles, make them absurdly small, affordable and collectable, and create little playsets that themselves were pocketable. Genius. Amusingly, even Micro Machines caught the transforming bug during the 1990s, albeit with playsets morphing between two forms.