New Obi WorldPhones from former Apple CEO John Scully

Interesting designs, but is that enough to compete?

Former Apple CEO John Sculley is attempting to make inroads into the crowded smartphone market with his Obi Worldphone range. The range has two new models, self-designed, after last year Obi releasing five smartphones made with off-the-shelf parts in the United Arab Emirates.

The first phone, the SF1 is a 4G LTE phone with a 5-inch 1080x1920display, going for US$199 and the SJ1.5, a 3G phone with a 720x1280 display selling for US$129 (RM543). What interesting is they're designed by the design outfir Ammunition that has some high-profile work including the original Beats headphones.

What is interesting is that the phones will have slightly raised 5-inch screens, that offer drop protetection. As to specs, they're not too bad. The SF1 has Qualcomm Snapdragon 615 processor with either 2GB/3GB RAM and 16/32GB internal storage and supports an additional 64GB via microSD. The camera is a Sony IMX214 Exmor 13MP shooter and a 5MP front camera with LED flash. Also expect Dolby Audio 7.1 and a 3,000mAh battery.

As for the SJ1.5, it has a MediaTek MT6580 processor, 1GB RAM, 16GB of internal memory with the same memory expansion options as the SF1, an 8MP rear camera and 5MP front camera, with the same amount of battery juice as the SF1.

They're certainly not bad-looking phones; it's just a matter of how much impact they can make in a market currently dominated by giants.

[Source: The Verge]