We’ve spent the past year stabbing in the dark over the iPhone 7's specs, design and features, but now, guess what? We know everything. Everything!
That's right: Apple has finally pulled back the curtain, revealing its 2016 flagship smartphone to the world - spilling several cans worth of beans concerning the CPU, camera, storage, screen and features in the process.
There's a lot that's new - and some stuff that isn't - so without further ado, let's take you through everything you need to know about the iPhone 7.
Bonus thing: it's called the iPhone 7. Well, duh.
1) You'll hardly spot the difference
Take a real good look at the iPhone 7. Looks just like the iPhone 6s, right? Well, yes and no.
Apple has mostly stuck with the same exterior design, so in terms of shape it's near identical to the iPhone 6 and 6s.
Sure, there are a few minor differences - and some bigger ones too, like the lack of a headphone jack. More on that below. The two (quite unsightly, in our opinion) plastic channels on the back of the phone are gone, but the general look is very much the same.
From a distance, you might find it hard to tell any of the last three generations of iPhone apart – unless you're talking about colour, of course.
Jet Black is brand new, helping hide the antenna sensors, but that glossy back stands out a bit, doesn't it? Hopefully it won't be a fingerprint magnet.
There's a matte black colour option too - that one shouldn't show up your greasy mitts quite so badly. Gold and Rose Gold colours make a reappearance too.
2) The headphone jack hits the road
We said it would happen, and you all groaned. But Apple went and did it anyway.
The iPhone 7 doesn't have a 3.5mm headphone socket. That's a big deal, and likely to upset a fair few people – even if Apple was thoughtful enough to include a Lightning-to-3.5mm adapter.
Don't want to lug an adapter round with you everywhere? Better pick up some Bluetooth buds, or buy a set of Lightning cable headphones. Lucky Apple's got a pair of its own, then.
AirPods are wireless in-ears that'll rock for five hours on a single charge, but look a bit like a pair of rabbit ears.
The obvious question is, "Why remove the jack at all?" Turns out, having a great big hole in your phone isn't great for when you're trying to keep water out...
3) It's waterproof, baby
How many iPhones have met their maker at the bottom of a toilet, pint glass, or swimming pool? Good news, iFans: That won’t happen with the iPhone 7.
That’s because it’s the very first waterproof Apple phone.
That’s right - it’ll shrug off spills, and even survive a dunking if you have an accident. The waterproof seals will keep the delicate inside bits safe from moisture, so you won’t get caught short in the rain either.
Dust won't be a problem, either. The whole thing is sealed, and the IP67 rating means there aren't really any holes for sand and grit to hide in.