Long live 4K TVs. That’s the war cry uttered by LG since the year began when it unleashed a slew of 4K TVs at CES 2015 and InnoFest Asia.
While 4K content is still a rare commodity, it hasn’t slowed the demand for the ultra high definition displays. Instead, the increase in demand has given LG sufficient reason to amp up its 4K TV lineup in 2015. Bryan Yi, product director of home entertainment at LG Singapore, notes that consumer demand for large screens and high-end models supported the drive of sales for 4K TVs.
Since last year, there’s been an even wider range of the ultra HD lineup. “The 4K ULTRA HD TV line-up also spans a large range of options, from 105-inch gigantic sizes to 40-inch models providing an enhanced viewing experience superior to conventional FHD TVs,” said Yi.
But more importantly, it’s the recent price drop in 4K TVs that’s accelerating the adoption in the mainstream market. “With an increase in adoption of 4K TVs standard worldwide, we are able to achieve economies of scale in production costs,” Yi explained, which translates to cost savings for consumers.
More pixels, however, aren’t enough to entice consumers onto the 4K boat. Yi adds that a proper ecosystem has contributed to the rising demand for 4K TVs. One of which, Yi mentions, is webOS. “LG has presented the right answer to smart TV platform market by introducing its excellent webOS-enabled Smart TV. The upgraded webOS 2.0 provides even faster OS performance than the previous version, reducing loading times by up to 30 percent and application launch times by up to 40 percent,” he said. App development is also on track, with each region working with local content providers.
The ecosystem extends beyond the TV, including home appliances and mobile devices. Its HomeChat service, for example, enables users to interact with their smart connected devices remotely with existing messaging services. “LG has also extended HomeChat to wearables, including our G Watch R, with natural language processing, giving the user the ability to speak commands for our connected devices,” adds Yi.
But the proliferation of 4K TVs doesn’t mean the death of existing TV technology. 3D TVs, for one, aren’t obsolete yet. Yi highlights that 3D TV technology is not a new feature, hence there is less marketing focus on it.
Even so, the outlook for the 3D market will continue to remain bright, as Yi highlights that there is still a steady stream of 3D content making its way to market, including animated series, games, documentaries and movies. “The advantages of our system are amplified when watching ultra HD content in 3D. With minimal flicker or crosstalk, LG’s FPR enables the viewer to enjoy hours of comfortable, fatigue-free 3D entertainment,” adds Yi.
As to whether curved TVs will be the next big thing, Yi agrees that the category focuses more on immersive TV viewing and design statement. “In the meantime the “curved factor” was transferred to other product categories, such as monitors, mobile phones, etc so it will definitely be here to stay,” said Yi.
The takeaway message from LG in 2015? If you’re in the market for a new TV, the bare minimum is to go for a 4K setup. The remaining bells and whistles such as 3D and that curved screen? In our opinion, it’ll be nice to have, but not essential.