The Farer Automatic is a British-designed smart watch

A smartwatch? No. A smart watch

Sweet. I can haz new watchface, though?

Heavens above. Everything for you is so temporary, isn’t it? To be skinned, or recoded, or discarded without a thought. Well, check your mirrors and apply the brakes, Hot Rod. This is no ghastly plastic smart-tat - this watch has been crafted.

Designed by the creative Britfolk at Farer watches, the colours have been chosen at birth, nourished and then carefully brought together over a succession of Sunday dances. There is some choice, however. Three colourways: Hopewell, above, is the darkest, with Beagle and Endurance coming in a little lighter. All are a modestly unisexual 39.5mm diameter.

Three? Do I get them all?

No. You’ll have to choose one and stick with it. Although in a worryingly modern twist, Farer has specified its leather straps with an easy-off spring clasp, so you could play a little choppy-changey with another 20mm strap, if the mood took you. While we’re looking at the back, your eye cannot have failed to take in the spinny mechanical gubbins – this is Farer’s first self-winding Automatic watch. 

Oh no, those mechanical watches are always super spendy.

Always? Even Greg Rutherford would struggle to jump to such assumptions. No, despite only being a few years old Farer has managed to get its foot in the door down at Swissland, sourcing an ETA 2824-2 movement, and thusly the right to print the hallowed ‘Swiss Made’ legend on the dial. Yet it’s kept the price to mortal levels. A Farer Automatic, in any (but not all) of its three colours, can be yours for $1,075 (around 72,000). Yes, you could have a smartwatch (or three) for that money, but that won't be made in Switzerland now, will it?

You might not find an official Indian pricing but you can have these watches delivered at your doorstep through the official website.