Is Yahoo trying to muscle in on Google's territory by offering an alternative to YouTube? Sure looks like it.
Reports have it that Yahoo is throwing money at YouTube stars to encourage them to jump ship. The new channel is apparently going on a slightly different direction from YouTube's current mass of amateur videomakers, instead of showcasing established YouTube stars and working with TV networks.
It's no secret disgruntled YouTube stars have been complaining about seeing little return from the channel, even when they've signed up as a YouTube 'partner'.
Yahoo's also signed some pretty big content deals, with Saturday Night Live being a major coup. But could Yahoo really compete with YouTube, which has been the default platform to share and embed cat videos that'll melt your heart?
Where's the money?
Problem is, how does Yahoo intend to make money from the content? It spent over US$10m to license SNL but the jury's still out about how they made money from that deal.
What's more promising is Yahoo's streaming app, Yahoo Screen. Mobile is still growing and if Yahoo can somehow find a way to make viewing exclusive Yahoo content a palatable proposition on smartphones, or at least a better experience than Google's, it might have a fighting chance.
Though services like Hulu seem to have video-on-demand on lock for the moment, with the growing love for video or music streaming, the only question is, can Yahoo move fast enough in markets where Hulu isn't king? By that, we mean everywhere outside the US.