Fitbit has done a Hoover - it's now so synonymous with fitness trackers that even non-techies use it as shorthand for health-watching bands.
The trouble is, it now offers eight - yes, eight - different types of fitness-tracking wearable, and it’s hard to know where to start. Particularly with the recent arrival of the genre-blurring Alta HR.
Fear not though, because we’ve reviewed them, studied them, and learnt their innermost secrets, to determine which one you should be strapping/clipping onto your body:
Best for: tracking solo sports
Fitbit Surge (RM1180)
The Surge is the most expensive Fitbit out there and it's RM200+ dearer than its Blaze brother. Both offer the whole shebang - steps counted, heart rate, calories burned, music control, sports tracking and notifications.
But the Surge also adds the benefit of built-in GPS. This lets you leave the phone at home when you’re out pounding the pavement, is much more accurate it tracking distance than an accelerometer, and means you can export maps to other services like Runkeeper or Endomondo. The only downside is the slightly odd, wedge-shaped body, which is worth trying on before you buy.
Fitbit has been rumoured to be working on a smartwatch for a while, and recent acquisitions like Pebble and Vector suggest that there's some truth to them. But until then, this is the closest you can get to a Fitbit-flavoured Apple Watch or Garmin Forerunner.
Best for: a smartwatch alternative
Fitbit Blaze (RM949)
The Blaze takes all the tricks of the Surge, but drops the GPS tracking smarts. This won’t be a massive issue unless you regularly run or cycle and would rather leave your giant phablet behind.
If you don't mind taking your phone out on runs though, you can still track your route, piggybacking off your handset’s GPS. The Blaze is also the most watch-like of all of Fitbit’s offerings, serving up a colour screen and a variety of strap options. Its five-day battery life comfortably beats out its Apple and Android smartwatch rivals too.
Best for: a fitness stats-fest
Fitbit Charge 2 (RM655)
Fitbit has paired the now very similar Charge 2 and Alta HR together under the same 'heart-rate and fitness bands' umbrella, so which is the best for you? The main difference is the screen, with the Charge 2's 1.5in OLED display much better for glancing at real-time info and notifications like calls, texts and calendar alerts while you're exercising.
That inevitably also means the Charge 2 has a more watch-like form factor compared to the band-like Alta HR. Though, unlike the Alta HR, it does also pack an altimeter for tracking the numbers of floors you've climbed and a 'Cardio Fitness Level', a real marker of fitness rather than health. It's a close call, but if you want everything short of GPS tracking in a watch-like form factor, the Charge 2 is your best bet.