Lord of the Rings and Burger King
Burger King was an early believer in the franchise, coming in as an advertiser during the run of the first film Fellowship of the Ring.
The toys from the limited run are now collectibles, which you will probably only find on eBay if you're lucky. Collect all of the 19 figures that came with special Lord of the Rings-themed sets and you could form a gigantic ring - fairly impressive if you discount all the soda and burgers you'd need to eat to have them all.
Sadly the tie-up didn't last long as well, burgers and hobbits just aren't quite a good fit not to mention the impossibility of product placement. No way you could explain fast food in Rivendell.