Obi Worldphone SF1 is here, and it looks gorgeous

Will it give me Jedi-like superpowers?

Absolutely, and starting tomorrow, employees across the country will need to work for only 2 days a week.

No, you won’t be bestowed with any superpowers. However, leaving that aside, there is a lot to love in the new SF1, Obi’s answer to budget-phone-hungry consumers worldwide. We had a chance to play with it a few days back, but we aren’t supposed to reveal all about it. Not yet. So, let’s see how this goes.

Obi what?


If you haven’t been hibernating through the last three decades, you would know that John Sculley played a big hand in getting Steve Jobs fired from the company he created. Moving on to 2014, John created a company with a singular aim to produce high-quality budget smartphones for emerging markets.

That phone is the SF1 (SF is short for San Francisco) and it will be offered in two variants, 16 and 32GB. Both the devices will sport a microSD slot with support for up to 64GB of expandable memory.

Design comes first

The moment we saw the phone in its see-through packaging, we knew that this could be interesting. The phone offers a beautiful floating display and somewhat looks like someone took the best of the design elements from Microsoft’s Lumia range of phones, threw in a bit of iPhone classiness and out came the SF1. We could be totally wrong too. Either ways, when you hold the SF1 in your hands, you know that it is a well-crafted device. For the price (which will be revealed in our full review), it is the most well-finished and refined product to hit the market today.