What a Vu of the future!

Known for innovation and aesthetics, the luxury TV brands surprises with “official” Android TV.
14 March 2018 / 18:17IST

Though there isn’t a dearth of smart TVs in the market, an “official” Android TV license has only ever been offered to brands like Sharp, Sony and now, Vu. The seal of approval from Google means the Vu range of Official Android TVs now support voice search, Play Store, updates for Android TV, Picture-in-Picture, Netflix and YouTube apps and of course, Chromecast. In fact, each of the three new models come with two remotes, one which is a simplified unit with a mic key dedicated to voice search while the other is a more conventional remote, but with a Netflix hot key for direct access. Ranging from 43in to the 55in, the three models are priced attractively at ₹55,999 (55SU138), ₹46,999 (49SU131) and ₹36,999 (43SU128) and will go on sale on Flipkart and Vu exclusive stores starting from March 16th. Vu’s negotiations with local content providers has helped in securing apps like Hotstar, ALT Balaji, Sony LIV and Facebook Video. Voice searching for your favourite movie will result in options from multiple apps, allowing you to select your favourite app to view the content in. Google Voice search also shows results of the entire Google universe and its answer right on the screen. Vu CEO Devita Saraf also mentioned that you could potentially order a pizza right from the TV, giving a whole new meaning to our lives as couch potatoes. Connectivity on all three models remains identical and besides the 4K credentials, they come equipped with Wi-Fi, Bluetooth, and Ethernet connectivity, three HDMI (ARC+CEC) ports, two USB ports (one USB3.0 and one USB2.0), one S/PDIF port, one headphone jack, one composite port and an RF input. The soundbar-ish looking speakers sound adequate for a TV of this price but it’s the picture quality that is pretty impressive provided you keep the digital interventions to a bare minimum and take a few seconds in doing basic calibration. We did and we walked away without any complaints. Sure, the Mi TV is aiming squarely at the same target audience and with the added hype of HDR surrounding it, it might come across as the sweeter deal but remember, the quality of the panel is what matters more than pixels and marketing terms at this price point. Look out for a full review of the VU Official Android TV soon!