Apple douses iPhone 7 in Product (Red) charity karma

Plus! iPhone SE gets more storage; no extra karma
22 March 2017 / 11:42IST

Ooh, red.

Striking, isn’t it? And best of all it instantly renders any other iPhone utterly evil, for every purchase of this Product (Red) Special Edition bumps a little cash into the Global Fund against HIV and AIDS. Apple has done a few Product (Red) things over the years, but rarely have they looked quite as snazzy as this one.

This is what I have been waiting for!

No, you were waiting (and waiting) for your lottery ticket to come in so you could afford an iPhone 7. And, charity or no, this doesn’t change that: the red iPhone 7 and the Plus-size version comes in 128GB and 256GB starting from 82,000.

Yikes. I keep forgetting how spendy they are. Same specs? 

Yep, same specs. Although… some related news on that front. The humble, but excellent, iPhone SE got itself a double memory boost. It now comes in 32GB and 128GB versions, for the same price: starting from 27,200. No red edition, but you could buy a Product (Red) leather case for it staring from ₹2,900. 

Oh, so maybe I could just…

In fact, Apple will sell you a Product (Red) leather or silicone or battery case for any of your iPhone 7 phones. But before you think you’ve found the low road to Feelgood City, the percentage on a crummy case is not going to help the planet’s AIDS sufferers nearly as much as getting the full-whack phone. Right? 

Then again: instead of buying a 80,000 charity-affiliated phone, you could just buy a 40,000 phone and give the other 40,000 straight to charity. So many choices: you’ve got until 24th March to decide, for that is when the Apple iPhone 7 Product (Red) Special Edition launches and will be available with Apple Authorised Resellers in India.

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