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Home / Features / How to watch today’s Samsung Galaxy Unpacked 2024 – and what to expect

How to watch today’s Samsung Galaxy Unpacked 2024 – and what to expect

Samsung is about to hold its first Galaxy Unpacked of 2024 - here's what to expect from today's event in San Jose

Samsung Invitation Galaxy-Unpacked 2024

Samsung will hold its first Galaxy Unpacked event of 2024 later today. It’ll introduce some of this year’s hottest upcoming phones – namely the Galaxy S24 series. This time the reveal will be taking place in San Jose, California. Check further down the page for when you can watch, as well as the various times that it will be shown where you are.

In case you don’t know, Samsung calls its large mobile launch events ‘Unpacked’. It’s a tradition that goes back to 2009 – beyond even the original Galaxy S phone. This latest event will follow up on the Galaxy Z Fold 5 and Galaxy Z Flip 5 launch that took place in July 2023.

How to watch Samsung Galaxy Unpacked 2024

The event kicks off at 10am PST in San Jose, California later today, Wednesday 17 January. That makes it 1PM EST, 6PM GMT and 7PM CET in Europe. While there’s not been any sort of runtime confirmed, these types of events usually last for around an an hour and a half to two hours.

Samsung will be live-streaming the event directly, which you can pick up on the brand’s Unpacked website, or from its official YouTube channel.

Of course, we’ll be right here to bring you all the latest from the event. We’ll have coverage of all the new devices, and you don’t want to miss it.

What to expect from Samsung Unpacked 2024

There’s been no shortage of leaks about what to expect from the Unpacked event and we’ve got a pretty good handle on what devices Samsung is going to show off. We know the focus will be firmly on artificial intelligence, with the firm teasing Galaxy AI – rumoured to be on-device generative AI that will rival Google’s own efforts, and beat Apple to the punch.

Naturally that software will need some spangly new hardware to run on, and the smart money is on a trio of new Galaxy S24 handsets. Previous Spring Samsung events have always introduced new Galaxy S phones, and 2024 will be no exception.

Top billing will go to the Galaxy S24 Ultra. This flagship phone is expected to make the switch to titanium construction, putting it on par with the Apple iPhone 15 Pro Max. New Qualcomm Snapdragon 8 Gen 3 processors, significantly brighter AMOLED displays and larger batteries (with faster charging) are all expected. Whether the S23 Ultra’s already excellent rear cameras will see notable upgrades is more of a mystery.

The Galaxy S23 and S23 Plus won’t be far behind. These smartphone sequels are likely to stick with aluminium and stainless steel construction, but will get similar spec bumps across the board. Bigger batteries, higher storage capacities and brighter screens are all on the cards. All three phones are sure to feature Galaxy AI heavily, though what form it will take remains to be seen.

We’re also expecting Samsung to officially showcase its latest Galaxy Book4 laptops again, which use Intel Core Ultra processors to accelerate AI-based tasks. These machines were officially announced at the tail end of 2023, but given the AI focus it would make sense for the firm to make another song and dance about the line-up here. There’s a regular laptop, a 2-in-1 hybrid, and a more powerful flagship with dedicated Nvidia graphics.

You can watch last year’s February Galaxy Unpacked here. At that event we got the Galaxy S23, Galaxy S23 Plus and Galaxy S23 Ultra, in addition to the Galaxy Book3 Ultra laptop.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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