Samsung fans, your time is now. The phone you've been waiting for is out today, and you've got a whole year of use to look forward to before you ditch it for the Galaxy S8. Oh what a fickle bunch we are.
But forget about the future. This is now, and if you're still undecided, then perhaps our full in-depth reviews of both the Samsung Galaxy S7 and S7 Edge can help you open up your wallet (or, indeed, snap it shut).
We've also rounded up the best Galaxy S7 (and S7 Edge) contract deals below, and we've also worked out how you can get it cheaper by buying it outright, if you've got the cash on hand.
And to finish things off, join us with some hand-picked accessories, tips and tricks, and a little trip down Galaxy memory lane, where the resolution plummets and the processors slow right down. Enjoy:
The best Samsung Galaxy S7 contract deals
We've rounded up all the best UK Galaxy S7 contract deals to help you get the best offer. There are far too many to list here, so click on through to the full article and peruse at your leisure.
It's also worth noting that Carphone Warehouse has told us it'll match better deals and throw your first month in for free, so get your haggling hats on.
Save a fair bit of cash
We’ve also whipped out our calculators and fired up some spreadsheets to work out how you could save over £500 if you decide to snap up the Galaxy S7 Edge SIM-free (as opposed to signing a two year contract):
If you're still set on a deal however
Galaxy S7 tips and tricks
Once you've got your shiny new toy, you'll want to make the most of it straight away. We've gathered up a list of ten things you should do as soon as you fire up the Galaxy S7, five of which are served up in video form above. Check out the rest, and you'll be tinkering away in no time.
11 of the best Samsung Galaxy S7 accessories
The history of the Galaxy S smartphone
And finally, to celebrate Samsung’s latest smartphone champions, why not take a look back at the history of the Galaxy S series of handsets and join us in feeling old?