This new Seiko nails two of my favourite 2025 watch trends

Beige dials and smaller case sizes – two big trends that stood out at Watches and Wonders 2025 – now come together in a genuinely wearable, genuinely lovely new Seiko release.

The Seiko Presage Classic Series has just added three new models: the Aijiro, Fushi-iro and Shiro-iro. They’re subtle, smart, and full of the quiet detail Seiko does so well.

• Best watches for men for every style and budget

Each one measures just 36mm – a welcome shift towards more compact sizing that suits more wrists, especially as the oversized look continues to lose its grip.

But the real star here is the Fushi-iro, with its soft light brown dial – basically beige, but with more texture and history baked in. It’s part of a wider 2025 colour trend we’ve seen across big names like Rolex, A. Lange & Söhne, and Hermès. On the Seiko, it feels warm and earthy, thanks to the domed dial inspired by Japanese silk and old Edo-period colours.

Inside, you get Seiko’s in-house 6R51 calibre with a 72-hour power reserve – solid and reliable, if not flashy. On top, there’s a dual-curved sapphire crystal that adds vintage flair.

Even the bracelet’s worth mentioning: a new seven-piece, multi-row design that’s all about comfort and shimmer, borrowing cues from Seiko’s own ‘70s archives.

If you’ve been holding out for a compact, understated watch that nails 2025 watch trends – dial texture, colour, proportions, wearability – this is it.

The Seiko Presage Classic Series is available to buy today for £900 (approx. $1200) via Seiko’s website.

Liked this? The Seiko Prospex 60th Anniversary watch is an ultra-classy diver’s GMT

Spencer Hart Buying Guide Editor

About

As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

Areas of expertise

Watches, travel, grooming, transport, tech