When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works

Home / News / This $100 phone you’ve never heard of has flagship-killing specs

This $100 phone you’ve never heard of has flagship-killing specs

Move quick to grab a bargain, only 1000 are available

You probably won’t have heard of UMi, but it looks ready to launch a sleeper smartphone that could be as big a game-changer as the OnePlus One.

The Chinese manufacturer is preparing the UMi Touch, a phone with premium specs but without a premium price. In fact, if you move quickly, you can grab one for US$99.

The UMi Touch is set to go on sale in March for US$170, but if you register for a discount through the UMi partner program, the first 1000 customers will get a major discount.

Why should you get excited about a phone from a company you’ve never heard of? Well, it’s got an impressive feature list, headlined by Android 6.0 Marshmallow – still a rarity on seriously cheap phones.

A 5.5in full HD display and a Sony-supplied 13MP rear camera are also near the top of the list, and while a MediaTek CPU might not be as fast as a Snapdragon or Exynos processor, the octa-core chip UMi has picked should still be plenty snappy – especially paired with 3GB of RAM.

Battery life should be fantastic too, with a 4000mAh cell promised to make an appearance.

If all that sounds good (and you’re willing to take a leap into the unknown), then you’ll have to move fast; there’s only five days left to sign up for the partner program, with the first 1000 phones going on sale on 17 February. The price bumps back up to US$180 on the 18th, and phones should start shipping on 20 March.

Profile image of Tom Morgan-Freelander Tom Morgan-Freelander Deputy Editor


A tech addict from about the age of three (seriously, he's got the VHS tapes to prove it), Tom's been writing about gadgets, games and everything in between for the past decade, with a slight diversion into the world of automotive in between. As Deputy Editor, Tom keeps the website ticking along, jam-packed with the hottest gadget news and reviews.  When he's not on the road attending launch events, you can usually find him scouring the web for the latest news, to feed Stuff readers' insatiable appetite for tech.

Areas of expertise

Smartphones/tablets/computing, cameras, home cinema, automotive, virtual reality, gaming