Loewe’s Iconic is an OLED TV that lives up to its name
But you’ll need a fat wad of cash if you want to own one

But you’ll need a fat wad of cash if you want to own one
Featuring built-in support for Dolby Atmos
Got room for a 77in screen in your front room?
Loewe’s taking unique-looking TVs to glorious extremes this year at IFA with its new flagship line Reference ID
Meet the customisable telly whose dashing looks can be made to compliment even the most flamboyant of interiors