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Home / Hot Stuff / Loewe’s latest telly is a 77-inch OLED behemoth with a hidden soundbar

Loewe’s latest telly is a 77-inch OLED behemoth with a hidden soundbar

Expect a 77-inch UHD picture with support for HDR alongside plenty of other features.

Loewe i.77 OLED telly

Looking for a telly that packs all the bells and whistles? When you’re buying a TV, it can be hard to balance features against size. But Loewe‘s latest telly is a luxury flagship that manages both. This OLED is a 77-inch behemoth that supports UHD and HDR, but also packs plenty of extra features. From smart connectivity to a hidden soundbar, this top-performing gogglebox does just about everything you can think of.

As an OLED, you can expect Loewe’s i.77 telly to deliver perfectly inky blacks, alongside vivid colours and high contrast. The UHD picture can display an impressive colour spectrum, with the brand promising a natural and harmonious picture. You’ll find HDR capabilities as well, with support for Dolby Vision, HDR 10, and HLG.

By far the other biggest selling point of the i.77 TV is the built-in hidden soundbar. This 5.1.2 channel speaker bar boasts 1360W of power, and Dolby Atmos support for surround sound. It’s going to be some of the most impressive sound from a telly straight out of the box. Plus, you can easily connect the telly to Loewe’s other speaker gear to expand your audio set-up. On top of this, the soundbar supports AirPlay, Google Cast, and DTS Play-Fi for wireless sound.

As a smart TV, you’ll find your favourite streaming apps on Loewe’s i.77. Expect to watch content from Apple TV+, YouTube, Zattoo, HD+, Netflix, Amazon Prime, DAZN, FIFA+, and Disney+. There’s also a smart voice assistant built-in for hands-free control. Plus, the telly manages to cram in a 1TB recorder hard drive to record, pause, and rewind shows.

Fancy upgrading your living room set? The Loewe i.77 will set you back £5999 and the telly is available from select Loewe retailers. This TV doesn’t come cheap, but it’s a huge screen and includes other home cinema kit that’d set you back extra.

Profile image of Connor Jewiss Connor Jewiss


Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around seven years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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