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Home / News / Google Bard can now generate AI images thanks to Adobe tech

Google Bard can now generate AI images thanks to Adobe tech

Google is bringing text-to-image capabilities into Bard using Adobe's recently-announced Firefly tech

Google Bard Adobe Firefly

Today at Google I/O, Google announced that it is bringing text-to-image capabilities into Bard using Adobe’s recently-announced Firefly tech. What that really means is that you’ll be able to type something into Bard and have Firefly create an image for you. You can then take it onward to be edited in the Adobe Express app (and presumably Photoshop, too).

We’ve seen a bunch of AI image generators launch already, of course, including the DALL·E-backed Bing Image Creator but it’s impressive work for Google to move on Adobe’s tech considering it only went into Beta trial in March. Bard itself was only introduced in February, of course.

Adobe and Google will label the images as having been generated through AI, but given that the associated Adobe-led Content Authenticity Initiative is still nascent (despite having over 1000 companies and organisations involved), it remains to be seen if this will be effective. It will surely become more helpful as time goes on, however, as it becomes more important to tell the difference between images generated by AI and those developed by humans.

Google Bard Adobe Firefly

Adobe says that Adobe’s Firefly beta launch has been the company’s most successful beta ever with more than 70 million images generated during the first month it has been live. The engine has capabilities including text-to-image, vector re-colouring and text effects. The company says that Firefly is designed to be safe – Firefly’s first model has been trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home