Promoted: 7 things you need to know about the Amazon Fire Phone

Here's the full low-down on the retail giant's new smartphone.

Amazon's feature-packed Fire phone hit UK shelves this month with lots of tasty tricks for gadgeteers to sink their teeth into… From a pixel-packed camera and Dynamic Perspective display to Amazon's powerful Firefly discovery app, there's plenty to be excited about.

1 A screen with actual depth Surrounding Fire phone's 4.7in HD display are four cameras. And they're not for super-charged selfies. Combined, they're able to track the position of your head in real time, producing convincing depth in the screen called Dynamic Perspective – no pesky glasses required. Games, maps and even flicking through regular menus all take advantage and its potential for captivating cats alone is staggering.

2 Heart of a dragon Beneath Fire phone's interior lies Qualcomm's 2.2GHz quad-core Snapdragon processor and 2GB of RAM, which should happily slice through any tasks and games you'll care to throw at it.

READ MORE: Flat-faced evil defeated by Dynamic Perspective    

3 Brain of a (very clever) Firefly 
Amazon’s new Firefly app is clever enough to use Fire phone's camera to scan real-world items and bring up relevant information on over 90 million-things – from books to works of art. It’ll even bring up a link to buy them online, if you fancy. It supports the covers of objects, images, songs and movies – and it'll even translate text. Clever stuff indeed.