Best streaming service for US 2023: all the top platforms compared
Here's our guide to all the best streaming services - Netflix, Apple TV+, Amazon Prime Video, HBO Max and Paramount+
Cord-cutters, rejoice! There’s never been a better time to cancel your cable TV contract and replace it with a streaming service (or six), thereby getting your entertainment fix supplied as and when you want it.
TV shows, documentaries and movies, on-demand and available on almost any device you could imagine. Dancing to the capricious tune of the major networks’ scheduling fiddle is no longer necessary. Now you’re in charge.
That being said, the range of streaming choices on offer can be quite daunting. If you sign up for them all, you’ll likely end up spending more than you did with your old cable service. That’s why we’ve put together this guide: to tell you exactly what you can expect from each of the main services – Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and HBO Max – and to help you decide which of them is right for you.
Also don’t forget to check out our guides to the best upcoming movies and best upcoming TV shows.
Tune in with a VPN
Want to watch the NBA with American commentators? Or tune into the football with Gary Neville? With a VPN, you can watch sports coverage from outside your own country. We’ve already compiled the best paid-for VPN services, as well as which free VPN services can help you surf the internet in privacy. But all the major services have deals pretty much tailor-made for whatever protection and features you need from a VPN service. A few of our personal recommendations are:
Netflix is credited with kickstarting the cord-cutting revolution, being the first ‘all you can eat’ streaming service to carry an extensive library of high-quality films and TV shows. It has also pioneered first-party production, with some ‘Netflix Originals’ winning armfuls of awards and attracting legions of viewers to the service.
Recently, however, Netflix seems to be losing its shine. It still retains an incredibly large library of content, and occasionally makes a film or TV show that feels like an essential watch. But for every Stranger Things, Squid Game, The Irishman or Roma, there are several pieces of subpar filler content. Anyone who’s scrolled through the dozens of tawdry true crime documentaries and wannabe blockbuster movies can be left feeling overwhelmed and disappointed by the offering. Netflix also seems to have developed a viewer-upsetting reputation for cancelling beloved shows prematurely. For us, the curtailing of the excellent Mindhunter particularly hurts.
This, alongside successive price rises, makes Netflix a less attractive proposition than it was a few years ago. That being said, it’s still a good service. The image and audio quality is high, particularly on the most expensive membership tier. And if you can’t find something to watch on Netflix, you might be tired of entertainment itself.
The bottom line? Netflix is still the most popular single streaming service in the US for total minutes watched (22.4%, according to its own data) with a household penetration rate of over 50%.
US pricing for Netflix is broken down into four membership tiers. The newest ‘Basic with ads’ tier costs just $6.99 per month, albeit with a smaller library, advertisements and no download option for its 720p content). Basic ($9.99 per month) features the entire library in 720p HD, with the option to download to a single device. Standard ($15.49) features Full HD streaming to two devices simultaneously, and downloads to two devices. The top tier Premium membership ($19.99) features UHD 4K streaming to four devices, spatial audio and downloads to six devices.
Amazon Prime Video
Starting out as little more than a bonus benefit for shoppers who signed up for Amazon Prime’s express delivery service, Prime Video has swiftly grown into a major player in the video streaming market. It offers a fine selection of original and exclusive films and shows – including The Boys, The Expanse, The Marvelous Mrs Maisel and, with The Lord of the Rings: The Rings of Power, the most expensive TV series ever made.
While Prime Video’s original content offering isn’t as extensive as Netflix’s, Prime Video has the largest library of any US streaming service, with around 26,300 movies and 2,700 TV shows available. Much of that is filler and dross, naturally, so sifting through the chaff to get to the sweet, sweet entertainment wheat can be a bit of a chore. Following a substantial interface revamp, Prime Video sports a similar UI to Netflix, Disney+ et al, and finding something suitable to watch is a little easier than it once was. Plus, Amazon is a whizz at recording your browsing and watching data and using it to recommend similar shows and movies. Whether you feel comfortable with that is up to you.
Prime Video also includes access to Prime Video Channels. These are a premium and speciality subscription services that offer streaming content from within Prime video for an additional monthly or annual fee. Horror film fans could add the Shudder Prime Video Channel for $5.99 per month. You can then watch all its content through the Prime Video app or in the web browser, via the Prime Video website.
Prime Video is included as part of a full Amazon Prime membership, which costs $14.99 per month or $139 per year (or $7.49 and $69 respectively for students). The benefits of a full Prime membership are listed here. Alternatively, if you just want Prime Video without additional benefits, it costs $8.99 per month.
There’s no locking higher streaming quality behind membership tiers here, either: HDR, UHD 4K and 5.1 sound are available to all, and one account can stream content to three devices concurrently. Prime Video also supports downloads for offline viewing, but only to a Fire tablet or a device running the Prime Video app (on iOS, Android, macOS and Windows 10).
Launching in 2019, the House of Mouse’s streaming platform is built around content from Disney-owned entertainment studios: Walt Disney Pictures, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, National Geographic and more. That means it’s the place to be if you like watching Star Wars, Marvel and Disney films and TV shows, including a slew of content produced specifically for the service itself such as The Mandalorian, Moon Knight, Soul and the upcoming Peter Pan & Wendy.
Disney+ is pitched as a family-friendly streaming service with very little profanity or strong violence in its content. In fact, there are virtually no films or shows carrying an R, NC-17 or TV-MA rating, although a very few exceptions to this rule do exist – such as the Marvel Daredevil series (originally produced for Netflix) and the Disney+ exclusive The Beatles: Get Back. More adult-oriented content can be found on Disney-owned Hulu, which exists as its own separate streaming platform.
Disney+ comes in two tiers: Disney+ Basic (which has ads) for $7.99 per month and Disney+ Premium for $10.99 per month (or $109.99 per year). It can also be bought as part of ‘The Disney Bundle’, which comes in three monthly plans: Duo Basic ($9.99, includes ad-supported Disney+ and Hulu); Trio Basic ($12.99, includes ad-supported Disney+, Hulu and ESPN+) and Trio Premium ($19.99, includes ad-free Disney+ and Hulu and ad-supported ESPN+).
The service supports streaming on up to four devices concurrently, as well as downloads for offline viewing. Selected content can be viewed in 4K UHD quality in Dolby Vision and HDR10, with Dolby Atmos sound.
Apple TV+ is something of an outlier in that it features only original content. It only arrived in 2019, meaning its library is a lot smaller than those of the other services here. While Apple is fairly coy about sharing user statistics, the impression we get is that Apple TV+ has struggled to find (and keep) subscribers as a result. As of March 2022, estimates put the number of paid subscribers at just 25 million worldwide. Netflix, on the other hand, has around 10 times that amount. Apple does have a penchant for handing out lengthy free trials though, so keep an eye out for those.
That said, there’s plenty to like about the service. It’s relatively cheap at a flat $6.99 per month, offers everything with high-quality video and audio (including 4K UHD and Dolby Atmos), and supports six concurrent streams and downloads for offline viewing.
Vitally, it has some truly impressive original content, such as sci-fi workplace drama Severance, spy thriller Slow Horses and almost universally beloved soccer sitcom Ted Lasso. It also boasts a Best Picture Oscar winner in drama CODA.
HBO Max is a standalone streaming service that exists totally outside of the HBO pay television service, and is based around the libraries of studios and channels owned by Warner Bros. Discovery. Launching in 2020, it replaced both HBO Go and HBO Now, the previous on-demand streaming services associated with HBO.
Content on HBO Max comes not only from HBO’s library but also from Warner Bros., Cartoon Network, Adult Swim, BBC Studios and more. TV show-wise, that means everything from The Sopranos, Game of Thrones and Succession to South Park, Rick and Morty and The Big Bang Theory. For movies, it includes The Banshees of Inisherin, Elvis, The Batman and Black Adam.
It’s an impressive haul, including many of the best TV shows ever made. It’s also bolstered by ‘Max Originals’. These are shows and movies produced specifically for the streaming platform. There aren’t a huge number of these yet – the COVID-19 pandemic interrupting production has been blamed for that – but they currently include Raised by Wolves, Our Flag Means Death, And Just Like That… and Tokyo Vice.
The platform comes in two subscription tiers – one with ads, one without. HBO Max With Ads costs $9.99 per month or $99.99 per year. HBO Max Ads-Free costs $15.99 per month, or $149.99 per year. The Ads-Free tier comes with 4K UHD with HDR for selected titles, and offers downloads for offline viewing. Whichever tier you subscribe to, you can stream on up to three devices concurrently.
While it technically launched in 2021, Paramount+ has actually been around since 2014. It was just called CBS All Access until its recent rebranding and relaunch. The service draws its content library from studios owned by Paramount Global. That includes CBS Media Ventures, Paramount Pictures and Paramount Media Networks (formerly known as Viacom). There are also original series and films, sports coverage and live-streaming offerings from local CBS broadcast stations.
In total, the service gives users access to around 30,000 show episodes and around 1000 films. This includes Yellowstone, Twin Peaks, Halo, Star Trek: Strange New Worlds, Top Gun: Maverick and Jackass Forever. It also shows live sports from PGA Tour golf to UEFA Champions League soccer. For American football fans, the live CBS stream shows NFL football too. The offering is quite light on original content for now, but more shows and movies are on the way.
In the US, Paramount+ comes in two standard plans: Paramount+ Essential ($4.99 per month, $49.99 per year) and Paramount+ Premium ($9.99 per month, $99.99 per year). Both offer access to the full library of shows and movies. Premium, though, removes the need to watch ads and ups the potential streaming quality (to 4K UHD with Dolby Vision or HDR10 and Dolby Atmos audio). It also includes a live stream of your local CBS affiliate. Paramount+ Premium can also be added to your Amazon Prime Video service as a Channel (it still costs $9.99).
Don’t forget to check out our guides to the best upcoming movies and best upcoming TV shows.