Best smartwatches in 2025 from Apple and Android reviewed

If you’re reading this, it means you’re on the lookout for the best smartwatch you can buy. Maybe your trusty Apple Watch has finally reached the end of its life, or perhaps your Android Wear OS timepiece met an unfortunate end after a not-so-graceful tumble off the table (thanks to your mischievous cat, no doubt).

Whatever the reason, smartwatches have come a long way. Whether you’re a fitness fanatic tracking every step, a busy professional managing notifications on the go, or simply someone who loves tech-packed accessories, there’s a perfect smartwatch for you. But with so many models offering different features, it can feel like a lot to sift through. That’s why we’ve curated this guide.

We’ve gathered the top smartwatches on the market right now to help you make your decision easier, whether you’re an iOS or Android user looking for an upgrade or a first-time buyer.

Note, Apple has just announced the Apple Watch 11, Apple Watch SE 3 and Apple Watch Ultra 3. They’re mostly very impressive upgrades, and will no doubt earn a place on this list once we’ve reviewed them.

Why you can trust Stuff: Our team of experts rigorously test each product and provide honest, unbiased reviews to help you make informed decisions. For more details, read how we test and rate products.

Quick list: what’s the best smartwatch?

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The best smartwatches you can buy today:

1. Apple Watch SE

Apple Watch SE specs
Processor	S8 SiP with 64‑bit dual-core processor
Display	Retina display, 368 x 448 pixels (44mm), 324 x 394 pixels (40mm)
Storage	32GB
Connectivity	4G LTE (cellular models), Bluetooth 5.0
Rating	50m waterproof (WR50)
Dimensions	44 x 38 x 10.7mm / 33g (44mm), 40 x 34 x 10.7mm / 28g (40mm) 1.73 x 1.50 x 0.42 inches / 1.16 oz, 1.57 x 1.34 x 0.42 inches / 0.99 oz

The Apple Watch SE might not be the flashiest Apple Watch, but after weeks of wearing it, tracking workouts, and fielding notifications, we still think it’s the best fit for most people. It’s more affordable than the Apple Watch Series 8 or Watch Ultra, yet in everyday use, you’re getting much of the same experience.

You still get the same snappy processor, access to Apple’s full suite of health and fitness tools, and helpful extras like Car Crash Detection. In our testing, it handled everything from HIIT sessions to sleep tracking with the same reliability you’d expect from pricier models.

Yes, there are compromises – no always-on display, no blood oxygen or ECG readings – but in practice, those were easy to live without. If you want a modern Apple Watch that nails the essentials without overspending, this is the one we’d personally choose.

• Read more: Apple Watch SE review

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2. Google Pixel Watch 2

Google Pixel Watch 2 specs
Processor	Qualcomm Snapdragon Wear W5
Display	1.2in, 450×450 AMOLED
Storage	32GB
Connectivity	Bluetooth 5.0, NFC, Wi-Fi
Rating	5ATM
Dimensions	41x41x12.3mm, 31g (watch body only) 1.61 x 1.61 x 0.48 inches, 1.09 oz

Google’s Pixel Watch 2 is what we’d reach for if you want a pure Android smartwatch – no third-party skins, no bloat, just clean software straight from the source. We’ve worn it daily, tracked workouts, handled notifications, and lived with it on the wrist, and it’s a much-improved follow-up to the original.

The sleek, minimalist design still turns heads, and the updated internals – including a bigger battery and more efficient chip – actually fix the stamina issues we griped about in our Pixel Watch 1 review. Fitbit’s health tracking remains a strong point too, with the app offering clear, useful insights that never felt overwhelming.

It’s not perfect. The chunky bezels are still there, and the single case size won’t suit everyone. But if you want a smartwatch that looks good, runs well, and plays nicely with your Android phone, this is one of the most refined options out there – and we’ve tested plenty.

• Read more: Google Pixel Watch 2 review

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3. Apple Watch Ultra 2

Apple Watch Ultra specs
Processor	S8 SiP with 64‑bit dual-core processor
Display	Always-on 2000nit retina display, 410 x 502 pixels
Storage	32GB
Connectivity	4G LTE (cellular models), 802.b/g/n Wi-Fi, Bluetooth 5.3, dual-frequency GPS
Rating	100m waterproof (WR100)
Dimensions	49 x 44 x 14.4mm, 61g 1.93 x 1.73 x 0.57 inches, 2.15 oz

Apple fans with deeper pockets, take note – the Apple Watch Ultra isn’t just a flashier Series 8. We’ve worn it through hikes, swims, and daily wear, and it’s easily one of the best smartwatches we tested in 2023. Yes, it’s pricey – but you’re getting more than just a bigger screen and bolder styling.

That extra cash gets you serious upgrades: a beefier battery that lasts noticeably longer than standard models, a rugged titanium case built for adventure, and extra controls like the customisable Action Button, which we found surprisingly useful for workouts and waypoint marking. The dual-frequency GPS is superb too – accurate enough for serious runners or climbers.

Does it dethrone Garmin for hardcore expeditions? Not quite. The battery life, while better than any other Apple Watch, still doesn’t touch the multi-day stamina of something like a Fenix. But for iPhone users who want top-tier fitness smarts without jumping ecosystems, the Ultra walks the walk – and then some.

• Read more: Apple Watch Ultra review

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4. CMF Watch Pro 2

CMF Watch Pro 2 specs
Processor	Not stated
Display	1.32in 466×466 circular AMOLED
Storage	Not user-accessible
Connectivity	GPS, Bluetooth
Rating	IP68
Dimensions	57x51x19mm, 48g 2.24 x 2.01 x 0.75 inches, 1.69 oz

The CMF Watch Pro 2 proves you don’t need to spend a fortune to get a stylish, capable smartwatch. We’ve had it on our wrists for days at a time, and for just $69/£69, it delivers way more than you’d expect. The circular design looks sharp (especially with those swappable bezels), the AMOLED display pops with colour, and it nails the basics – notifications land reliably, the GPS locks on quickly, and battery life comfortably stretches to a week.

It’s not trying to take on the Apple Watch or a Galaxy model – and that’s fine. It skips flashy extras like an app store or contactless payments, and swimmers will need to look elsewhere due to its limited water resistance. But if you’re just after a no-nonsense smartwatch that handles fitness tracking, tells the time, and doesn’t scream “budget”, this is easily one of the best in its price bracket.

We’ve tested plenty of cut-price wearables that overpromise and underdeliver. This one keeps it simple – and gets it right.

• Read more: CMF Watch Pro 2 review

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5. Samsung Galaxy Watch 7

Samsung Galaxy Watch 7 specs
Processor	Samsung Exynos W1000
Display	1.3in 432×432 AMOLED (40mm) / 1.5in 480×480 AMOLED (44mm)
Storage	32GB
Connectivity	Bluetooth 5.3, Wi-Fi, NFC, GPS (4 bands), LTE
Rating	IP68, 5ATM
Dimensions	41x41x9.7mm, 28.8g (40mm) / 45x45x9.7mm, 33.8g (44mm) 1.61 x 1.61 x 0.38 inches / 1.02 oz, 1.77 x 1.77 x 0.38 inches / 1.19 oz

The Samsung Galaxy Watch7 is a continuation of the brand’s WearOS dominance, maintaining its lead with a faster Exynos W1000 chipset, more efficient performance, and double the onboard storage at 32GB. Though the design hasn’t dramatically changed, the tweaks, such as new strap colours and subtle details, are appreciated. We also welcome the inclusion of dual-frequency GPS, positioning it closer to dedicated sports watches in terms of accuracy.

The AMOLED display remains bright and sharp, and the 44mm model is our pick for its better battery life and overall fit. However, the watch still needs recharging every two days—something that hasn’t improved much from the previous generation, despite the more efficient CPU.

Samsung has stepped up with health and fitness tracking, offering more accurate readings thanks to upgraded bio-sensors. The watch also introduces a new Energy Score, though it feels more basic compared to Garmin’s Body Battery.

At under US$300/£300 for the base model, the Galaxy Watch7 offers great value and stays ahead of the competition like the Google Pixel Watch 3 and Apple Watch Series 9. For Android users, it’s simply the best all-rounder smartwatch, even if battery life remains a minor sticking point.

• Read more: Samsung Galaxy Watch 7 review

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6. Samsung Galaxy Watch Ultra

Samsung Galaxy Watch Ultra specs
Processor	Samsung Exynos W1000
Display	1.5in, 480×480 AMOLED
Storage	32GB
Connectivity	Bluetooth 5.3, Wi-Fi, NFC, GPS (4 bands), LTE
Rating	IP68, 5ATM
Dimensions	48x48x12.1mm, 60.5g 1.89 x 1.89 x 0.48 inches / 2.13 oz

The Samsung Galaxy Watch Ultra is a rugged smartwatch designed for adventurers and athletes, seamlessly blending WearOS smarts with extreme sports capability. Its 47mm titanium case makes it tough and weather-resistant, although it’s bulkier than previous Galaxy Watches. We love its bold design, complete with a sharp AMOLED screen, bright 3000 nits display, and durability for outdoor use. However, it only offers a two-day battery life, which feels a bit short, especially compared to Garmin’s sport watches.

While the watch excels in fitness tracking, offering accurate heart rate monitoring, dual-frequency GPS, and a multi-sports mode for triathletes, it lags in handling watersports—Apple’s Watch Ultra has the edge there. Its design, square case but circular screen, is eye-catching, although we aren’t thrilled about Samsung’s proprietary lugs limiting band options.

With WearOS 5, performance is smooth and responsive, and although it shares many features with the Galaxy Watch7, the Ultra justifies its price with a more rugged, premium feel. For Android users looking for a robust, statement-making watch, this is a strong contender, even if it falls short in battery life and watersport compatibility. Overall, it’s a powerhouse that competes confidently with Garmin and Apple, but with its own flair.

• Read more: Samsung Galaxy Watch Ultra review

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7. Apple Watch Series 10

Apple Watch Series 10 specs
Processor	Apple S10
Display	42mm / 46mm, 446×374 / 496×416 OLED
Storage	64GB
Connectivity	Wi-Fi, Bluetooth 5.3, UWB, 4G (not GPS-only model)
Rating	IP6X, 50m
Dimensions	29/35g (aluminium), 34/42g (titanium) 1.02/1.23 oz (aluminium), 1.20/1.48 oz (titanium)

The Apple Watch Series 10 offers an elegantly slim redesign and improved charging speeds, a fitting upgrade to mark the line’s decade milestone. Apple has reshaped the watch to be thinner, with a slightly larger display, which, together with more rounded corners, creates a notably refined, comfortable fit. It’s a satisfying refinement, especially for anyone with an older Series 6 or prior model, where the difference feels night and day.

However, the Series 10’s battery life–or lack thereof–is a sticking point. Despite the newer design, Apple has kept the familiar 18-hour lifespan, meaning daily charging remains essential. Those of us used to the long-lasting Ultra models may find it a challenge, especially as this constraint limits sleep tracking for most users. Faster charging is a welcome improvement; with a 15-minute top-up lasting a full workday, there’s more flexibility, though it doesn’t entirely offset the limitations.

On the health and fitness front, new additions like sleep apnea tracking and the Vitals app expand Apple’s impressive health suite, pushing the device further into serious health monitoring territory. For all its style, the Series 10 maintains robust functionality, from new workout features to a refined watchOS with added tools like Double Tap for smoother app interactions. Ultimately, while not revolutionary, the Series 10 cements its place as a leader in smartwatches – though if battery life is a must, the Ultra is still the watch to beat.

• Read more: Apple Watch Series 10 review

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8. OnePlus Watch 3

OnePlus Watch 3 specs
Processor	Snapdragon W5 + BES2800BP
Display	1.5in 466×466 LTPO AMOLED
Storage	32GB
Connectivity	Wi-Fi, Bluetooth, NFC, GPS
Rating	IP68, MIL-STD-810H, 5ATM
Dimensions	47x48x11.75mm / 81g 1.85 x 1.89 x 0.46 in / 2.86 oz

The OnePlus Watch 3 is a smarter, sleeker follow-up to one of the best surprises in Wear OS. It keeps everything we liked about the Watch 2 and smooths out the rough edges. You get a classier design with a titanium bezel, a brighter and bigger OLED screen with sapphire glass, plus a rotating crown that finally does something useful. It looks and feels like a proper watch, not a techy slab.

We wore it non-stop for over two weeks – tracking workouts, sleep, walks through central London, and even a swim or two. Battery life regularly hit five days, or three with the always-on display on. That alone makes it the new Wear OS endurance champ. Health tracking is more advanced too, with ECG, wrist temperature, and a new 60-second health check (rolling out via update). Accuracy was solid across the board, though not quite Garmin-level for pro training.

Some health features are region-dependent, and there’s still no LTE or smaller case option. But at £319 / $330, it undercuts rivals like the Pixel Watch 3 while often outpacing them. For Android users, this is the smartwatch to beat – a confident, refined all-rounder that shows just how far OnePlus has come.

• Read more: OnePlus Watch 3 review

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9. Garmin Fenix 8

Garmin Fenix 8 specs
Processor	Dual core processor
Display	1.3in, 416 x 416 pixels, AMOLED
Storage	32GB
Connectivity	Wi-Fi, Bluetooth, NFC, GPS
Rating	10ATM
Dimensions	43 x 43 x 13.8 mm / 66 g 1.69 × 1.69 × 0.54 in / 2.33 oz

The latest incarnation of Garmin’s do-it-all rugged multisport and adventure watch is getting smarter. It now packs a killer-sharp smartwatch-style AMOLED screen, better battery life, and a built-in mic and speaker to power some basic voice-activation and memo tools.

All that new firepower adds to Garmin’s latest sensors to unlock the most comprehensive suite of tracking, training, recovery, health and general smarts that you’ll find on a Garmin sports watch.

The three sizes (43mm, 47mm and 51mm) all sit big on the wrist, and it’s built to withstand adventures with premium materials such as toughened sapphire glass and titanium.

It goes big on navigation, with offline maps and the excellent ClimbPro feature that lets you preview the lumps and bumps up in your route ahead. The dive watch credentials have also been improved, allowing you to explore 40m depths, and the smartwatch skills are top-tier too, with offline Spotify music, contactless payments, and the new Garmin Messenger app.

The Garmin Fenix has always been one of the best multisports watches, but this generation is a whole lot better. It’s tough and talented, offering reliable GPS and heart-rate accuracy along with excellent battery life. The AMOLED display really lifts the whole experience without sacrificing too much stamina.

All the training essentials are here, including adaptive coaching, workout recommendations… and others that most people will surely never need.

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10. Amazfit Active 2

Amazfit Active 2 specs
Processor	Unknown
Display	1.32in, 466 x 466 pixels, AMOLED
Storage	Unknown
Connectivity	Wi-Fi, Bluetooth, NFC, GPS
Rating	5ATM
Dimensions	43.9 x 43.9 x 9.9mm / 29.5g 1.73 × 1.73 × 0.39 in / 1.04 oz

This is the latest affordable addition to Amazfit’s huge fitness-tracking ranks. The latest gen swaps an Apple-esque square face for a classic circular design with a subtle stainless steel body and a bezel that avoids looking too cheap. The old-school style might not be everyone’s cup of Gatorade, but behind the simple 1.32in AMOLED touchscreen, there’s a fitness-cum-smartwatch that crams in a lot for the money.

The mix of health, fitness and general smartwatch features is comprehensive. You get 164 sport modes, while a clever-ish AI-powered Zepp Coach workout companion creates customised training plans. Progress and recovery insights are powered by a suite of sensors you don’t often find at this price. That includes an Sp02 sensor, a body temperature sensor, and an altimeter to unlock everything from daily readiness scores to heart-rate variability.

There are inevitable compromises. You get all-systems GPS, but no dual frequencies to boost the accuracy. Still, outside of training, the smarts are pretty extensive – with call, SMS and app notifications plus music controls, NFC payments and a voice assistant… though you need your phone to use it.

The Active 2 isn’t perfect. Some of the tools on the impressively long feature list lack the finesse you’ll find on pricier rivals – it risks trying to be a jack of all trades.

But when you weigh up what you get for the price, happily wrapped up in a super-light design, this really is a top-value pick. The lively display punches out 2000 nits – impressive for a budget watch. The battery life is competitive. The GPS and HRM performance are good, if not infallible. You wouldn’t usually expect offline maps with turn-by-turn for £100. Mind you, it’s fiddly to generate routes and get them onto the watch. However, the bigger picture is that this is a great entry-level smart sports watch at a cracking price.

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How to choose the best smartwatch for you

If you’re stuck trying to pick a smartwatch, don’t worry – Stuff’s wearable experts have broken it down so you can find the right one.

The first thing to think about is how it’ll work with your phone. iPhone owners have it easy: the best match is an Apple Watch. It plugs straight into iOS, plays nicely with iMessage, Apple Pay, and other built-in apps, and feels completely at home in Apple’s ecosystem. Whether you go for the Series 8, SE, or Ultra, you’ll get smooth performance, strong health features, and a polished design. The only catch? They don’t work with Android.

If you’re on Android, things are more open. Watches running Google’s Wear OS are your main option, with Samsung, Google, and even high-end names like TAG Heuer making models. Wear OS brings Google Assistant, a big app library, and an interface that feels familiar. That said, some extras – like Samsung’s advanced fitness tracking or Samsung Pay – only work if you’re using a Samsung phone, so it’s worth checking before you buy.

Not into Wear OS? Garmin, Huawei, and Fitbit all make solid alternatives. These tend to lean more towards sports and health than apps. Garmin is brilliant for serious training and multisport use, while Fitbit shines when it comes to sleep and activity tracking. Garmin models also usually last far longer between charges than most Wear OS rivals, which is handy if you spend a lot of time outdoors.

When weighing up options, focus on the basics you’ll notice every day. A clear, bright screen is essential if you’re often outside. Battery life is another big one. No watch lasts forever, but some can manage several days. The Apple Watch Ultra and Garmin watches are great for longer trips, while most Wear OS models will want charging each night. Fitness bands are a lighter alternative if you value endurance over extras.

Health tracking is a big selling point too. Many watches now include ECG, blood oxygen, and even sleep apnea detection. The Apple Watch nails ECG accuracy, while the Pixel Watch 2 (with Fitbit smarts built in) is more about fitness. But not all brands perform equally well, so real-world testing matters.

Water resistance and durability also differ. The Apple Watch Ultra can take on deep-water dives, while cheaper options like the CMF Watch Pro 2 only cope with splashes. Rugged designs suit hikers and outdoor types, while budget watches stick to everyday fitness.

Don’t forget about extras. Some affordable models don’t have app stores, which limits what they can do. Others may skip features like NFC payments. Strap compatibility also varies – some brands lock you into their own bands. A few smartwatches even support 4G LTE, so you can make calls without your phone, but that means paying for a data plan.

In the end, it comes down to how you’ll use it. Apple Watch and Wear OS devices are best for all-round use and strong ecosystem support. Garmin, Huawei, and Fitbit are ideal if sports performance and long battery life matter more.

Finally, if you’re buying a smartwatch for your child, read Stuff’s guide to the best smartwatch for kids.

Apple Watch vs Android WearOS: which is the better smartwatch platform?

Not sure which smartwatch system makes the most sense for you? The choice usually comes down to the phone in your pocket. If you use an iPhone, the Apple Watch is the obvious partner thanks to its deep integration with iOS. Android users, meanwhile, will need to look at Wear OS devices, since Apple’s watch doesn’t play with Google’s platform.

With an iPhone, the Apple Watch delivers a slick experience, sturdy build, and plenty of health and fitness tools. Apple also keeps it fresh with regular software updates, and there’s a healthy library of third-party apps to add even more features.

Wear OS, Google’s smartwatch software, takes a different approach. It runs on a wide mix of devices from brands like Samsung and TAG Heuer, giving buyers more choice in design and price. It links well with Android phones, offering Google Assistant, Google Pay, and solid app support. It even works with iOS, though the experience is more limited.

Upcoming smartwatch trends

The smartwatch scene hasn’t seen huge leaps lately, but some clear trends are shaping up.

Health and fitness tracking will keep getting smarter. Expect watches with more advanced sensors to monitor heart health, stress, and potentially even blood glucose. Sleep tracking is also moving forward, with better tools to flag issues like sleep apnea and give more useful feedback on rest quality.

Battery life is another big focus. Adventure and sports watches in particular are starting to stretch further, with solar charging and more efficient batteries helping some models last several days without a top-up. For outdoor users, that shift could be just as important as new health features.