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Home / News / Amazon UK Spring Sale 2024: the year’s first tech deals extravaganza will surely take place soon

Amazon UK Spring Sale 2024: the year’s first tech deals extravaganza will surely take place soon

Amazon's first sales event of the year is almost certainly happening soon, though we're yet to find out exactly when

Rabbit sat on top of Amazon box

Amazon’s first big savings event of the year is probably going to be happening over the next month. Dubbed the Spring Sale, the retailer usually drops prices by up to 40% across every category on the site. The sale usually runs for two days so you’ll have plenty of time to snap up the best of the deals available. It could potentially be longer- Amazon hasn’t yet confirmed the dates for the Spring Sale 2024.

There will be no shortage of gadgets and gear for you to spend your hard-earned cash on, but the problem is the same as ever – cutting the wheat from the chaff to get to the deals that really matter. We’re doing the work for you – you’ll be able to check through our picks of top tech deals on this very page.

What happened during the Amazon UK Spring sale last year?

Headlining the deals during the Amazon Spring Sale, were discounts on the brand’s own smart home gear. This means that everything from Kindles, to Echos, to Ring doorbells were reduced on offer. Plus there was up to 35% off smartphones and up to 30% off home entertainment gear.

Save up to £50 on Echo devices

Headlining the Echo deals in the Spring Sale was the 5th Gen Echo Dot. You could pick up the smart speaker for a £25 or 45% saving on the usual price, at £30. The latest version of the Echo Dot was launched in 2020 and binned the round ‘puck’ shape in favour of a sphere, like the bigger Amazon Echo. The latest Dot is no slouch in the audio department, with a 1.6in front-firing speaker.

Prefer Alexa to have a face? The Echo Show 8 (2nd Gen) was down to £85 in the Spring Sale from the usual ticket of £120. Here, you get access to the same Alexa, but with an 8-inch HD touchscreen, 13MP camera, and much larger speaker. And if that’s still not enough, you could opt for the 15.6-inch Echo Show 15 to slap on the wall. It’s a mighty big smart display with Alexa built in, down from £270 to £220 in the sale.

Save up to £60 on Fire tablets

Amazon dropped some seriously good discounts on its own devices during the Spring Sale – most notably its Fire HD 10 and HD 10 Kids Android-based tablets. They were seriously good value anyway, then they were even better! You could grab the standard model for £110 rather than the £160 usual price, or the kids’ version for £150 down from the usual £210.

Both tablets sit at the top of Amazon’s tablet tree, bringing a full-HD screen with the latest innards and, of course, Alexa to boot. Compared to a standard Android tablet, there is a catch — there’s no Google Play Store, which means you’re stuck with Amazon’s App Store and its more limited selection of apps and games. However, you can install the Play Store should you really want to.

Save up to £20 on Fire TV devices

Amazon reduced some of its Fire TV devices too. You could opt for the Fire TV Cube for £120, down from the regular £140. Or, if you prefer something in a smaller package, you could get the cheaper Fire Stick 4K Max for £48 rather than £65.

Both Fire TV devices here can be used with Alexa via a voice remote or, in the case of the Fire TV Cube, you can use Alexa hands-free. The Fire TV Stick 4K Max supports Dolby Vision and HDR10+ and packs a punch with a quad-core, 1.8GHz processor. It still supports Dolby Vision and Atmos, and is 40 percent more powerful with 2GB of RAM. The quicker hardware will start your apps faster, while Wi-Fi 6 support will mean more reliable streaming for those lucky enough to have a Wi-Fi 6 router. 

Save up to £80 on Kindle devices

Arguably the best Kindle deal during the Amazon Spring Sale was the Kindle Scribe. It takes the Kindle experience you know and love, scales it to a bigger size, and throws in a stylus. Said stylus can be used for extensive note-taking and annotations on both books and PDFs. And during the Spring Sale, you could grab the e-reader for £285 rather than the usual £410 ticket.

You could also grab the latest Kindle Paperwhite for £95 rather than the usual £130 RRP. Or you can opt for the slightly more basic Kindle from 2022 for £70 instead of the regular £85 ticket.

Save up to £50 on Ring video doorbells

The best value Ring deal was the Ring Video Doorbell (2nd Gen) for £69.99, a saving of 30%. It gives you the full cordless Ring video doorbell experience, with the only compromise being that you’ll need to take the doorbell off the wall to charge it, as there’s no removable battery. You’ll get full access to your front door on your phone, with two-way talking, motion alerts, and more.

You could also opt for the Video Doorbell Pro 2, down to £169.99 from its RRP of £219.99. Or you could go for the latest and greatest – the Ring Video Doorbell 4 – for £139.99 instead of the usual £179.99 ticket price.

Save up to £70 on Ring cameras

Ring’s Stick Up Cam Battery is a simple, handy solution. And during the Amazon Spring Sale, you could get the camera at a 33% discount, down from £90 to £60.

If you’re in the market for porch protection, you could opt for the Ring Floodlight Cam Wired Plus. At full price, this would set you back £180. But Ring slashed the cost by 22% to £140. Mounted to your outside wall, this watcher records 1080p when motion is detected in customisable zones, sending real-time notifications and allowing you to view a live feed. Motion can also be set to trigger a pair of 2000-Lumen floodlights for maximum visibility.

Or if that shines a little too bright for you, the Spotlight Cam Plus Battery was on offer too. You could grab the camera for £120, a lovely £30 off the regular ask of £150. It also records in 1080p with customisable zones, but is a little smaller and not quite as bright. You’ll find it’s just right for smaller outdoor spaces.

Save up to £50 on Ring’s security gear

Cameras and doorbells not enough to cover all the bases? Amazon’s Spring Sale is also offering some superb discounts on its other smart security tech, in case you’re looking for extra peace of mind.

The second-gen Ring Alarm was down £60 in the sale – on offer for just £160 rather than £220. Buying a camera too? Try bundling the five-piece alarm set with the Indoor Cam. Usually going for £270, the bundle was down £110 for the Spring Sale at just £160. That’s essentially a free Indoor Cam – why would you not?

Apartment dwellers, you’ve not been forgotten! The Ring Intercom was also on offer. Allowing you to control your home’s intercom and let visitors up, this smart intercom is the gadget high-floor residents have been looking for. We gave it a perfect five out of five stars in our review. And during the sales event, you could nab the intercom for £70 – down £50 from the usual retail price

What is Amazon’s Spring Sale, and when is it?

Amazon’s Spring Sale is a full-on savings event from the retailer, offering thousands of deals across every product category. The usual Amazon smart home fodder will be slashed in price. Plus, you can expect to see savings on other tech items across the site.

Last year, the 48-hour sales event started on 27 March at 18:00, and ran through to 23:59 on 29 March. During the Spring Sale, Amazon offers products at up to 40% off. Unfortunately, these savings are only for folks in the UK, unlike its larger Prime Day savings later in the year.

How to bag the best savings

Bargains can be tempting, but if you have a shopping list of products you want to get during Amazon’s Spring Sale, doing a bit of research ahead of time will ensure the bargain you get really is saving you cash.

The saving stated might be based on RRP rather than what it sells for on the site normally. It’s a bit of a sneaky trick, but one of the oldest in the book. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is. Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly. So, be ready to start clicking as soon as they’re live.

Oh, and one more thing… It’s not just Amazon that you should take a look at. Other retailers are quick to get involved in the savings hubbub and try to crash the party with their own deals!

Profile image of Connor Jewiss Connor Jewiss


Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around seven years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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