Amazon Fire TV Stick lands in the UK for just £7, if you sign up for a Prime membership

The online shopping giant brings the fight against Chromecast to UK shores

Fancy an Amazon Fire TV Stick for less than a tenner? Because you could snap one up today for just £7. Though there are some caveats of course.

Hitting the Amazon UK store today, the Chromecast competitor can be yours for £19, followed by a £12 refund - if you're a new customer willing to sign up to a £79 12-month amazon Prime membership.

Amazon's Prime service offers unlimited one-day delivery, Prime Instant Video, Prime Photos and the Kindle Owners' Lending Library, for a little more than Netflix's total £72 yearly cost.

Existing Prime members can snap up the Fire TV Stick for £19, and after two days the price will switch to a standard £35 for everyone.

While that's more expensive than the £30 (or cheaper if you shop around) Chromecast, the Fire TV Stick does out-spec it, with a faster processor which is able to handle non-intensive gaming.

Interface-wise, you'll feel right at home if you've already got the more expensive Fire TV, and the likes of Netflix and BBC iPlayer are still on offer. A free Amazon Fire TV app also brings the power of Amazon's cloud-based voice search to your smartphone for easier navigation.

Google's own Nexus Player (which serves up the fully-fledged Play Store selection) is rumoured to land on UK shelves for £80 in just three days, pitting it directly against the £80 Fire TV, although this has yet to be officially confirmed.

The cheaper Fire TV Stick will begin shipping from 15 April, directly from Amazon. Check out our review to see if you fancy taking the plunge.