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Home / Hot Stuff / Philips debuts OLED+908 flagship plus 808 and new ‘The One’ sets

Philips debuts OLED+908 flagship plus 808 and new ‘The One’ sets

The latest version of Ambilight boasts a light sensor that can measure the colour temperature in the room

Philips OLED TV

Philips has been showing off its latest Ambilight TVs at its annual range update event in Amsterdam. 

All the new sets are powered by Philips’ latest 7th generation version of its P5 picture processor and have Google TV as the software on board, replacing the rather over-complicated Android TV OS that was present on older sets.

Top of the pile is the Philips OLED+908 which, like all top Philips TVs including its forerunner, features enhanced sound from Bowers & Wilkins, this time in an 80W 3.1 bar along the bottom of the screen with six forward-firing drivers. The set, which features a thin dark metal bezel, is available in 55, 65 and 77in sizes. It offers the latest Meta OLED panel from LG Display – revealed at CES 2023 last month and also present in the LG Evo G3 – that can throw out a phenomenal peak 2100nits of brightness.

Philips OLED TV

The set boasts three-sided Ambilight but with a change – there’s now a light sensor that can measure the colour temperature in the room so the white point of the picture can be calibrated appropriately. There’s also now a redesigned, USB-C rechargeable backlit remote.

The OLED808 ups the ante on the OLED807 and there’s now a super small 42in model to go alongside the existing 48, 55, 65 and 77in versions. As well as the aforementioned light sensor, the 55in and above models feature 1000nit OLED EX panels.

Philips OLED TV

Then there’s the series Philips likes to call ‘The One’ – essentially a mainstream all-rounder. There are two versions. The 8808 series – with a brushed anthracite grey bezel and swivel stand or sticks depending on size – will offer 43, 50, 55, 65,75 and 85in screen sizes and 120Hz panels while the 8508 will be available in 43, 50”, 55’ and 65” versions.

Pricing on all models is to be confirmed.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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