Swatch teases at a new watch collab – will this be the biggest launch since the MoonSwatch?
Swatch’s cryptic new teaser, featuring eight coloured loops and the iconic “X Swatch” logo, suggests the next blockbuster collab could be just days away
Swatch
Best MoonSwatch watches in 2026 ranked
Looking to buy one of Swatch’s iconic MoonSwatches but don’t know where to start? We’ve ranked the very best models available
10 stunning watches that celebrate the Year of the Fire Horse
I’ve picked ten pony-packed watches that will guarantee an auspicious 2026
Swatch on AI-DADA, individuality, playful provocation, and why technology still needs a human hand
We sit down with Carlo Giordanetti, Swatch Creative Director, during the launch of AI-DADA
I made a custom one-of-one Swatch, and now you can too with AI-DADA
I turned a random idea into a one-of-one Swatch in minutes – now you can do exactly the same – and no one else will ever own your watch
Swatch has a new AI tool that lets you design your own watch – introducing AI-DADA
Swatch’s new AI-DADA tool lets you turn a simple idea into a one-of-a-kind watch in minutes
Is Swatch’s new MoonSwatch pointing at what’s coming next?
Is Swatch’s latest MoonSwatch pointing to the brand’s next big move in AI-powered personalisation?
Swatch adds to its Neon watch collection, and I’m having trouble picking a favourite
Swatch has raided its archives for six bold reissues in the Neon Collection
The new Snoopy MoonSwatch Moonshine Gold hides a neat secret on the dial
Swatch’s latest MoonSwatch hides a UV-activated Snoopy surprise and a double moon phase in gold – but it’s only available on one night…
Swatch teases an AI tool that could let you design your own MoonSwatch
Swatch is launching an AI-powered design tool that could let fans create their own custom watches – possibly even a personalised MoonSwatch
The MoonSwatch is finally available to buy online in the UK
No more visiting your local Swatch store, you can now buy four Swatch x Omega MoonSwatch models and three Scuba Fifty Fathoms models online
Swatch x Blancpain Fifty Fathoms Green Abyss might be the best version yet
The Swatch x Blancpain Fifty Fathoms Green Abyss arrives in a deep, swampy green Bioceramic
