Philips has joined LG in offering TVs with either passive (cheap, non-battery glasses) or active (battery-powered glasses) 3D flavours.
They're touting 3D Max, the active, battery-glasses option, as the one for the proper film buffs who want the best experience.
The amazing Cinema 21:9 TV will soon be split into two editions: the Gold series with Easy 3D, and Platinum series with 3D Max.
Philips is also building 2D-to-3D conversion into some of its tellies. Hopefully we'll get to see a demo of Charlie Chaplin being chased out of the screen.