First world problem when you’re using a smartphone camera - the lack of optical zoom. A problem Asus is solving with the Zenfone Zoom. Besides stating the obvious, the Android-powered device has zooming capability, magnifying shots up to 3x.
If it isn’t apparent that Asus is paying a lot of attention to imaging features, the next few will make it obvious - the Zenfone Zoom also includes optical image stabilisation (a common feature in most high-end smartphones nowadays) and, wait for it, a laser auto focus that locks on to your subjects with lightning speed.
The hardware that powers the Zenfone Zoom isn’t a modest affair either - the rear camera is a 13MP sensor, while the front is a 5MP snapper perfect for the selfie-loving narcissist.
This shutterbug-friendly device comes with a 5.5in full HD display, with the same Android 5.0 Lollipop and ZenUI that’ll interact with your fingers.
The phone also comes with the same 3000mAh battery, and no surprises here - it’s powered by an 64-bit quad-core Intel Atom processor and packs 4GB RAM.
Available from 10 March onwards, the Zenfone Zoom costs S$659. But it will be retailing exclusively at StarHub starting from S$99 if you sign up for the 4G 4 plan. You can even get the phone for free if you sign up for either the 4G 5, 4G 6, or 4G 12 plan. More information on the respective 4G plans can be found here.