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Home / News / Netflix’s upcoming ad tier pegged for earlier launch in November

Netflix’s upcoming ad tier pegged for earlier launch in November

Remember, remember cheaper telly in November.

Netflix ads

In a move to encourage new subscribers or existing ones to stick around, Netflix is launching a cheaper tier with ads. The streamer confirmed the change was coming soon, with a target release of early 2023. But according to sources close to the matter, Netflix is going to release the tier a little earlier than expected.

Reports corroborated by both the Wall Street Journal and Variety explain that Netflix is planning to launch the ad tier on 1 November. Initially, the cheaper option will come to the US, Canada, the UK, France, and Germany. We’d assume other countries will be close to follow.

While Netflix says things are still up in the air, it looks like the streamer is at least planning on the early-November roll-out. In addition to the reports being verified, we’ve got another clue to this new timeline. Through Microsoft‘s ad services, Netflix is requesting advertisers submit bids within the next week. This points to an expedited launch compared to the original plans. We’re pretty confident on marking calendars for 1 November.

Netflix’s ad tier will be a cheaper plan for the streaming service. The cheapest tier at the minute is £6.99, so expect the new one to come in around the £3.99 mark. With the tier, viewers will (as the name suggests) be shown ads before watching content. There’ll also be additional restrictions, such as no downloads and a limited number of devices.

Anyone looking to score Netflix at a lower price should keep their eyes out at the start of November. Once the tier becomes available, existing subscribers will be able to downgrade, and new ones can jump straight onto the plan. It’s the season of ads for streaming, though, as Disney+ plans on launching a similar ad service at the start of December.

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Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around six years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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