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Home / News / Apple’s AirTag 2 will be more accurate and here’s when you can expect it

Apple’s AirTag 2 will be more accurate and here’s when you can expect it

We know that AirTags 2 are coming, but when will they actually arrive? Here's everything you need to know about the second-gen trackers

Apple AirTag close-up

Back in 2021, Apple decided it wanted to help you find the keys you keep losing. Rather than sending Tim, Craig, or Joz over from Cupertino, the company released AirTags. These little Bluetooth trackers can be placed on items you lose frequently, helping you find them should they be misplaced.

The moment AirTags hit the shelves, they became popular with customers. So popular, in fact, that Apple is tallying up how many AirTags it sells before considering a second generation.

When might a second-gen AirTag appear?

We first heard mumblings of an AirTag 2 back in 2022. Apple analyst Ming-Chi Kuo reported that the second-gen tracker could be on the table, depending on the current version’s sales numbers. Kuo predicts Apple will release a second generation if AirTags continue to grow in popularity. The trackers are already outperforming Apple’s estimates, with an estimated 35 million shipments this year.

Considering most Apple devices receive a second generation, this didn’t seem out of the question. Plus, Apple has now flown threw these shipment targets. So it looks like we’re set up for the second-gen to arrive. And Apple analyst Mark Gurman agrees! Recently, he shared in his newsletter for Bloomberg that we can expect the next AirTag to arrive in the middle of 2025. It’s already in production testing, apparently.

Gurman reckons Apple is going to improve the chip inside for better location tracking. But what else could Apple do with AirTag 2? There’s not all that much you can do with a Bluetooth tracker, after all. We predict Apple will work on making the device more compact, specifically thinner. The current version is thicker than alternatives at 0.31-inches, so we’d expect this would be a priority.

Whatever Apple decides to do, it sounds like we’ve got a little while to wait. For now, you can safely keep AirTagging everything in sight, so you never lose it. Or maybe just the essential stuff.

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About

Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around seven years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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