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Home / News / Apple reportedly planning to bundle rebranded Beats Music on all iPhones

Apple reportedly planning to bundle rebranded Beats Music on all iPhones

Streaming service will probably use iTunes banner before it becomes standard issue

According to a report out today from the Financial Times, Apple intends to have Beats Music make the leap from an optional App Store download to a pre-installed, permanent part of iOS.

It could happen as early as March, but it’s unlikely that “Beats Music” will appear with its current branding. Instead, the premium streaming music service is expected to be put under the iTunes umbrella, alongside music for purchase and iTunes Radio stations.

After all, iTunes has something like 200 million users, while Beats Music is estimated to have just 110,000 paying subscribers. Granted, it’s still relatively new compared to a more established streaming service like Spotify, which claims more than 12.5 million premium users and three times as many ad-supported free users.

Like iBooks before it, the rebranded Beats Music will no longer be an optional service available from the App Store, should the report prove correct. Instead, it will appear on all iPhones upon installation of an iOS system update.

Apple acquired Beats back in May, and Nine Inch Nails frontman Trent Reznor implied in a recent interview that he’s working with Apple on a music delivery service. After this autumn’s U2 album debacle, Apple might want to tread carefully when bundling in media with its software and devices – but at least Beats Music can be hidden away in a folder.

[Source: Financial Times]

READ MORE: Apple’s free U2 album is an exercise in tone-deaf music spam

Profile image of Andrew Hayward Andrew Hayward Freelance Writer


Andrew writes features, news stories, reviews, and other pieces, often when the UK home team is off-duty or asleep. I'm based in Chicago with my lovely wife, amazing son, and silly cats, and my writing about games, gadgets, esports, apps, and plenty more has appeared in more than 75 publications since 2006.

Areas of expertise

Video games, gadgets, apps, smart home

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