The Polaroid Now is a retro instant camera made for the future

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Polaroid has launched a chirpy new instant camera called the Polaroid Now (£119). The vibrant snapper has been designed to push the brand forward by taking cues from the past, and sports a rainbow-infused retro finish that harkens back to the ’70s. The Now range is also chasing the accessibility crown, and unlike its predecessors features a newly developed autofocus lens system that automatically switches between distance and portrait formats, a longer lasting battery that’s capable of shooting 15 packs of film, a more accurate flash, and a refined design that prioritises both function and form. The only thing left to do is point and shoot!

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I’m a freelance games and technology journalist currently mashing my keyboard in the name of fine institutions like Stuff, where you'll usually find me waxing lyrical about the latest mobile morsels. I've also been known to cook up some decidedly delicious reviews from time to time, and was once dubbed 'the games industry's answer to Nigella Lawson' by someone probably somewhere.