Tech. But Different... Welcome to New Perspectives

Following the crowd has never been our style. And it shouldn’t be yours. Here’s why.

To celebrate the launch of the Amazon Fire handset we’ve got together with O2 to challenge you. To make you think twice before buying your next phone. To re-appraise your thinking around tech.

Over the next month our team will look at the digital world with fresh eyes, re-evaluating the status quo and drawing fresh conclusions.

Welcome to New Perspectives.

We’ll also challenge you to think differently when it comes to your next handset by looking at the Amazon Fire Phone, explaining its genuinely exciting features. We want to ask the question: “Why wouldn’t you put in on the shortlist?”

Together with O2 and the Amazon Fire Phone – we’re celebrating a fresh take on technology. Discover more here...